Abbe Sparks Media GroupHip and Trendy? Not For Everyone MARCH 18, 2015 POSTED IN ABBES SPARKS Sponsorships and partnering with a host company for a conference, convention, meeting or show are integral parts of event marketing. Partnering with the right lodging and transportation companies can boost attendance to your event through discounted rates, quality service, notoriety of the […]
Originally Posted February 19, 2015 in ABBE’S SPARKS FOR RFPALOOZA Sponsorship, Sizzle & Sales FEBRUARY 19, 2015 POSTED IN ABBES SPARKS Event and non-profit marketers know that their party is not complete unless they tie-in sponsors – whether for VIP gift bags, a much needed cash infusion or additional WOM and buzz. Sponsorship is […]
Old School is New School JANUARY 28, 2015 ORIGINALLY POSTED IN ABBES SPARKS BY ABBE SPARKS Americans fascination with the past is never-ending and savvy marketers and advertisers continue to capitalize on this trend. This Sunday, the Superbowl will air a slew of commercials heavily themed in ‘old school’. This week on CBS’s show “The […]
The Companies Sparked in the Blog The Blog Abbe’s Sparks covered the communications gamut in 2014 — from social media marketing and cross-promoting to crowdfunding, marcom, networking and more – commentary and examples of the best campaigns could be found in the social media darling’s blog. Here’s a […]
One Voice, Many Singers: A Chorus of Goodwill DECEMBER 17, 2014 ORIGINALLY POSTED IN ABBES SPARKS @ RFPALOOZA.COM The hottest trend in cause marketing for 2014 continues to be promotions utilizing multiple corporate partners. This year, several national nonprofits have demonstrated the power of collaboration for worthy causes such as hunger, domestic violence, anti-bullying, cancer and more. […]
Appy Holidays! The holidays are a time to help others. The best promotions do the same. As I write today’s blog entry from frozen Chicago where the high is 18 degrees, I can’t help but crave warmth via a burning fire, or hot soup and Chai Tea to fend off a guaranteed cold or illness. […]
Make new friends, but keep the old – one is silver and the other hits GOLD! Networking Matters. ROI Results NOVEMBER 5, 2014 POSTED IN ABBES SPARKS As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. How to network and capitalize on those […]
Crowdfunding + Social Media for Non-Profits Originally posted IN ‘ABBES SPARKS‘ at RFPalooza.com BY ROGER CHIOCCHI ON OCTOBER 29, 2014 Crowdfunding campaigns are now an essential tool in the fundraising arsenal to get a project or company off the concept stage and into launch mode. The success of a crowdfunding campaign is largely dependent on how it is […]
BY ROGER CHIOCCHI ON OCTOBER 8, 2014 POSTED IN ABBES SPARKS Curtain Up: Cross-Promotion for the Arts Good creative event marketing campaigns include cross-promotion as an effective tool to generate impactful messaging and maximum ticket sales for any opening night or event day. I personally find that when promoting an event […]
Originally posted September 30, 2014 by RFPalooza in ABBE’S SPARKS Connect the Dots… Get top ROI by igniting personal and professional connections: an invaluable media tool for event marketers. It’s a given that as marketing communications professionals, we are all extremely connected – after all – we are the mouthpieces to the world for our clients. […]