5 Tips to Increase Your Networking ROI JULY 16, 2015 POSTED IN ABBES SPARKS The importance of networking for a marketing communications professional can play an even more important role in ROI, if done correctly. As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. […]
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Live Video Streaming Via Social Media: 5 Killer Apps You Should Know About JUNE 17, 2015 POSTED IN ABBES SPARKS for RFPALOOZA Social video live mobile streaming is the current and most likely future darling in the social media fray as evident by the recent crop up of new social video mobile apps and live streaming […]
5 Steps to Effective Self-Branding MAY 13, 2015 POSTED IN ABBES SPARKS Last week, I talked about finding time to brand your agency or self. (Branding Me: A Matter of Time) This week, I elaborate on self-branding by offering tips on how to compile a checklist for a small to medium-size agency’s and/or individual practitioner’s […]
Is Social Media a White Collar Crime? MARCH 5, 2015 ORIGINALLY POSTED IN ABBES SPARKS This week, I write to you from New Orleans, while attending the American Bar Association’s (ABA) Annual National Institute on White Collar Crime Conference, with over 1,250 criminal attorneys and criminal justice members in attendance. Today, I share my observations […]
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Have Yourself a Merry Mobile Xmas
Be Socially Mobile this Holiday Season When Promoting Gift Shopping Originally posted in ABBE’S SPARKS @ RFPalooza.com Have Yourself a Merry Mobile Xmas NOVEMBER 12, 2014 POSTED IN ABBES SPARKS Inboxes across all devices are surely looking a lot like Christmas by now. Yes, Holiday marketing campaigns are upon us and in this ever increasingly crowded […]
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Networking Matters. ROI Results
Make new friends, but keep the old – one is silver and the other hits GOLD! Networking Matters. ROI Results NOVEMBER 5, 2014 POSTED IN ABBES SPARKS As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. How to network and capitalize on those […]
BY ROGER CHIOCCHI ON OCTOBER 8, 2014 POSTED IN ABBES SPARKS Curtain Up: Cross-Promotion for the Arts Good creative event marketing campaigns include cross-promotion as an effective tool to generate impactful messaging and maximum ticket sales for any opening night or event day. I personally find that when promoting an event […]
Key Thoughts of the ALS Ice Bucket Challenge The Good, the Bad and the Ugly of Cause Marketing and Cross-Promotion I commend ALS for the success of its inadvertent ALS Ice Bucket ChallengeIce Bucket Challenge grassroots campaign. What started out as a single video plea from an afflicted ALS person first diagnosed with the disease at age 26, […]
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The Marketing of Mommy Bloggers
How Mommy Bloggers Make the Car Payment From this week’s Crain’s News By Brigid Sweeney March 18, 2013 Despite the cloying name, mommy blogging has been serious business for years—and no one knows that better than Danielle Wiley. Ms. Wiley, a former senior vice president at Chicago-based public relations firm Edelman, launched Sway Group LLC in 2011 […]
Social Media ROI and the Impact of Press Releases According to Technorati A recent post from BtoB Magazine highlights the impact of social media marketing as an overall strategy for public relations. In an article on March 4, Christopher Hosford mentions that social media is part of an overall plan for most companies, but is still being […]