Splendor in the Grass Roots: How to Effectively Use Grass Roots Marketing JULY 24, 2015 POSTED IN ABBES SPARKS Sometimes, the best communications tool to optimize word of mouth and increase your return on investment is to incorporate and implement tried and true marcom tactics at the grass roots level. Coupled with modern day technology in the […]
Live Video Streaming Via Social Media: 5 Killer Apps You Should Know About JUNE 17, 2015 POSTED IN ABBES SPARKS for RFPALOOZA Social video live mobile streaming is the current and most likely future darling in the social media fray as evident by the recent crop up of new social video mobile apps and live streaming […]
Old School is New School JANUARY 28, 2015 ORIGINALLY POSTED IN ABBES SPARKS BY ABBE SPARKS Americans fascination with the past is never-ending and savvy marketers and advertisers continue to capitalize on this trend. This Sunday, the Superbowl will air a slew of commercials heavily themed in ‘old school’. This week on CBS’s show “The […]
Originally posted in RFPalooza Other Stuff, Our Bloggers, Abbe’s Sparks We are thrilled to share a new weekly blog post by Abbe Sparks Media Group principal, Abbe Sparks in RFPalooza’s Newsroom that appears every Wednesday, beginning today, September 16, 2014. The blog title is simply called ‘ABBE’S SPARKS and offers her expertise and thoughts on all things […]
Bon Appétit, part of the Condé Nast Publications division of Advance Publications, and the retailer Banana Republic, part of Gap Inc. along with OpenTable, the online restaurant reservation service, are teaming up to promote a new apparel collection coming from Banana Republic called Desk to Dinner.
Those two brands are working together, along with OpenTable, the online restaurant reservation service, to promote a new apparel collection coming from Banana Republic called Desk to Dinner. The clothes, as the name suggests, are intended to be versatile enough to be worn from a day at the office to a night out to eat.
Mobile Marketing By the Numbers. The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.