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Splendor in the Grass Roots

Splendor in the Grass Roots: How to Effectively Use Grass Roots Marketing JULY 24, 2015 POSTED IN ABBES SPARKS Sometimes, the best communications tool to optimize word of mouth and  increase your return on investment is to incorporate and implement tried and true marcom tactics  at the grass roots level. Coupled with modern day technology in the […]

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Do You Know Who Your Partner Is?

Hip and Trendy? Not For Everyone MARCH 18, 2015 POSTED IN ABBES SPARKS Sponsorships and partnering with a host company for a conference, convention, meeting or show are integral parts of event marketing.  Partnering with the right lodging and transportation companies can boost attendance to your event through discounted rates, quality service, notoriety of the […]

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Get Appy This Winter Season

Appy Holidays! The holidays are a time to help others. The best promotions do the same. As I write today’s blog entry from frozen Chicago where the high is 18 degrees, I can’t help but crave warmth via a burning fire, or hot soup and Chai Tea to fend off a guaranteed cold or illness. […]