Is Your Brand Ready For ‘Generation S’ (Screen)? Successful Brands Will Go to Where the Kids Are — Touch Screens. How will marketers, brands, retailers and publishers stay relevant to this audience that expects to transact nearly everything on a touch screen?…
Tag: internet marketing
Social business — a company’s move from a presence on social platforms to strategic engagement that supports business goals, fosters brand affinity and generates co-created value — is no small undertaking for corporations, but it is undoubtedly the direction in which top companies are heading
Mobile Marketing By the Numbers. The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.