THE SPARKS APPROACH: ONE COMPANY ONE VOICE
Born from a foundation based on traditional communications values: Our services are based on Abbe Sparks’ belief that an integrated ‘One Company, One Voice’ approach is the key to igniting the digital sparks and to gaining earned, owned and paid media! SPARKS Motto: Do it with Passion or not at all! ASMG will continue to evolve to reflect the ever-changing digital landscape and consumer behaviors.
SOCIAL MEDIA & CONTENT
The ever changing digital landscape calls for the continued evolution of social media marketing and as such, has demanded a re-prioritization of our clients’ integrated marketing campaigns. We have answered that call with the reincarnation of Abbe Sparks Media, focusing on brand strategy, social media marketing, social media management, content development and curation.
MEDIA RELATIONS & PR
Abbe Sparks Media Relations creates strategically targeted public relations plans to ensure that clients are obtaining the media attention they deserve. Our comprehensive PR plans encompass media outreach to traditional and digital media and social networks. Creating viral campaigns for our clients initiatives is another key element in our customized public relations and marketing mix.
BRAND & PRODUCT LAUNCHES
Abbe Sparks has been involved in some of the most exciting product launches in the nation. She has an extensive understanding of where, when and how to develop key messages and where and when to position a product to maximize its impact on the digital media stage. Her expertise in strategic launch promotion gives her the breadth of knowledge and experience to counsel your company on which tactics will be most successful for your company’s launch, from celebrity involvement to new brand, product and album release launches to cause marketing. Her mandate is to deliver an exciting, high impact digital media experience that reaches across the entire spectrum, from print to broadcast to the internet to the blogosphere, garnering your brand and event the broadest audience possible.
CAUSE MARKETING EVENTS
Partnering is a huge proponent of Abbe Sparks work. Known as “miss-connected” in most circles, Abbe Sparks personally connects for-profit with non-profit to create the perfect union in promoting a client’s cause, brand or product.
Using our vast network and client base, ASMG partners clients with appropriate events and marketing opportunities to effectively spread news about clients’ work, products and causes. Cross-promotion is a key tool for us in achieving our clients’ goals, whether on a national or a local market grass-roots level.
SPONSORSHIP ׀ IN-KIND & FUNDRAISING PROGRAMS
Sponsorship, in-kind and fundraising programs can provide companies, entertainment, arts and nonprofit organizations with a strategic opportunity to reach new audiences as well as demonstrate support for existing customers, subscribers, donors and constituencies. Leveraging these opportunities requires a delicate balance between meeting a company’s corporate goals or a nonprofit’s fundraising goals and those of the sponsored or fundraising event. Abbe Sparks and her team will work with your company to customize a program for each sponsorship or fundraiser event that generates broad media and public awareness or reaches a small target audience, as appropriate for your company’s participation in the event.
Whether managing a large-scale product launch, a charity fundraising event, a speaker’s bureau tour or a grass-roots community event, Abbe Sparks and her team will effectively make your story news through digital and social media campaigns or through traditional media outreach, generating widespread coverage with top media outlets, social networks and blogs throughout the country and heightened awareness within the targeted audiences — ultimately driving sales and/or fundraising dollars.
From VIP reception for your organization/company’s product launch or cause, to a small intimate fundraising dinner, to a full-scale black-tie gala complete with entertainment, dinner, auction and more! Abbe Sparks Media Group will plan and produce the appropriate event that will maximize your objectives in the most-cost effective fashion.
ABBE SPARKS MEDIA & FaceBooth.TV
Abbe Sparks Media has created a strategic alliance with Facebooth.TV and founder Ramsey Gouda to further address our clients’ needs in the social media arena. FaceBooth.TV is a real-time social media broadcasting platform that leverages the ever-growing social media networks’ reach for maximum marketing impact. Offering location based, real-time, on-site delivery of branded pictures and videos to FaceBook, Twitter, Youtube and Pinterest, the broadcasting platform uses portable high definition touch screen technology that enables the videos to be embedded with an event/sponsor-branded look and live link to client web site, fan page, and/or YouTube channel. Videos are saved in database for various applications including post-event branding and additional marketing opportunities. We are thrilled to add this service to our social media marketing mix!