Pairing the Right Clothes and the Right Table
ABOUT the only time that food and clothing turn up together in ads is when detergents demonstrate their abilities to remove from one the stains made by the other. That is about to change as a food magazine and a clothing retailer join for an elaborate summer promotion.
The magazine is Bon Appétit, part of the Condé Nast Publications division of Advance Publications, and the retailer is Banana Republic, part of Gap Inc. It is, apparently, a coincidence that the retailer involved features a food in its name.
Those two brands are working together, along with OpenTable, the online restaurant reservation service, to promote a new apparel collection coming from Banana Republic called Desk to Dinner. The clothes, as the name suggests, are intended to be versatile enough to be worn from a day at the office to a night out to eat.