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Sparks Ignite with Formation of Abbe Sparks Media Group

New York/Chicago, September 11, 2014 — Sparks ignite with the formation of Abbe Sparks Media Group, created to best reflect the true nature of capabilities and services offered by Abbe Sparks, principal of Abbe Sparks Media Relations, LLC. Effective immediately, Abbe Sparks Media Group will serve as the umbrella company of the boutique communications firm, which specializes in […]

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Communicators Can Affect Political & Social Change in Gun Violence Issue

THREE NEWTON’S GO UNCOVERED EACH DAY: CAN COMMUNICATORS BRING CHANGE? (click this headline to see video) DOUG SIMON, President & CEO of D S SIMON PRODUCTIONS, wonders what those in the communication space can do to address the issue of gun violence. The horrors of the slaughter of innocent children and school personnel have understandably shocked the […]

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Dan Rather says public relations should be for public interest

Dan Rather urged PR professionals to recommit to working on behalf of the public’s best interest.

When public relations operates at its best, it is helping more than a client or corporation — it is helping the general public, said Rather, the keynote speaker during the PRSA New York Chapter’s 25th annual Big Apple Awards last night.

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Mobile Marketing By The Numbers

Mobile Marketing By the Numbers. The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.