Latest News

Have a #GivingTuesday State of Mind

Join the global celebration and give back today, Tuesday, December 2 for #GivingTuesday. Read on and learn more about how businesses, organizations, families, communities, states and countries are doing their part for #socialgood. ABBE’S SPARKS in   Turn Black Friday into Giving Tuesday NOVEMBER 26, 2014 POSTED IN ABBES SPARKS Perhaps you have heard of #GivingTuesday, […]

Clients Latest News Nonprofit Events Philanthropically Speaking

Dan Rather says public relations should be for public interest

Dan Rather urged PR professionals to recommit to working on behalf of the public’s best interest.

When public relations operates at its best, it is helping more than a client or corporation — it is helping the general public, said Rather, the keynote speaker during the PRSA New York Chapter’s 25th annual Big Apple Awards last night.