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Have a #GivingTuesday State of Mind

Join the global celebration and give back today, Tuesday, December 2 for #GivingTuesday. Read on and learn more about how businesses, organizations, families, communities, states and countries are doing their part for #socialgood. ABBE’S SPARKS in


  • Turn Black Friday into Giving Tuesday

    Perhaps you have heard of #GivingTuesday, the global day designated to give back and donate to nonprofit organizations, causes, your passions, your communities and/or your states and countries. Created in 2012 by New York’s 92nd Street Y and the United Nations Foundation, plus a team of influencers and founding partners, #GivingTuesday was launched as a global movement that has already engaged over 10,000 organizations worldwide.

    This Tuesday, become the  anti-Kardashian,

    Falling on the first Tuesday after Black Friday and Cyber Monday, the funding initative offers a new tradition in generosity and global celebrations. For some, it’s a brilliant last ditch effort to gain funds for their organization or cause. For others, it offers a way for the family to do good together. For municipalities and governing states, it’s more than that — turning the day into a large marketing campaign that can drive funds for organizations in their jurisdictions, and also indirectly drive the tourism dollar. Those of us that market for municipalities and the states should embrace this — it presents us with an enormous opportunity to capitalize on our messaging throughout the year, and in some cases, an entire promotional campaign.

  offers a wealth of tools to help any company, organization, volunteer and the like to get their own campaign going. A few suggested tools include social media, videos, giving apps, and graphics.

    In the United States, organizations, businesses, cities and states are gearing up for the giving back day in a big way. Here are a few examples of #GivingTuesday marcom campaigns:

    How can you say no to a face like that?

    The ASPCA promotion says; “…it’s not too early to help: between now and December 2, you have the opportunity to support the ASPCA, an official Giving Tuesday partner, and make a real difference for animals this holiday season. The ASPCA has teamed up with Crowdrise, one of the largest fundraising platforms on the Internet. From now until Giving Tuesday on December 2, you can stand with them in what is sure to be the largest Giving Tuesday celebration of all time.

    Maryland is a big believe in #GivingTuesday

    The #MarylandGivesMore Campaign is a statewide effort to bring together nonprofits, donors, foundations, volunteers, and companies, to celebrate generosity and their ability to improve the lives of neighbors in need. The goal is to raise $12.2 million on 12/2. Their theme: Building a Culture of Contribution in Maryland. While their big goal is monetary, they are billing the day also as an organized day of volunteering, creative community initiatives, and celebration. #GivingTuesday is here to stay.

    We should all capitalize on this social good initiative and join the global celebration. Have a wonderful Wednesday and very Happy Thanksgiving. #socialgood #givingtuesday

Awareness Months Latest News November Awareness

Universal Children’s Day, Nov. 20

Celebrate Universal Children’s Day and the Rights of the Child


Children can be agents of change in their families, schools, communities and in their countries. Celebrate Univeral Children’s Day today.

“The one thing all children have in common is their rights. Every child has the right to survive and thrive, to be educated, to be free from violence and abuse, to participate and to be heard. “

Secretary-General Ban Ki-moon

By resolution 836(IX) of 14 December 1954, the General Assembly recommended that all

A woman teacher leads children in a game involving singing and role playing at a BRAC childcare centre in the Mirpur sub-district of Dhaka, the capital. UNICEF/NYHQ2013-0364/Noorani
A woman teacher leads children in a game involving singing and role playing at a BRAC childcare centre in the Mirpur sub-district of Dhaka, the capital. UNICEF/NYHQ2013-0364/Noorani

countries institute a Universal Children’s Day, to be observed as a day of worldwide fraternity and understanding between children. It recommended that the Day was to be observed also as a day of activity devoted to promoting the ideals and objectives of the Charter and the welfare of the children of the world. The Assembly suggested to governments that the Day be observed on the date and in the way which each considers appropriate. The date 20 November, marks the day on which the Assembly adopted theDeclaration of the Rights of the Child, in 1959, and the Convention on the Rights of the Child, in 1989.

Nearly 25 years ago, the world made a promise to children: that we would do everything in our power to protect and promote their rights to survive and thrive, to learn and grow, to make their voices heard and to reach their full potential. In spite of the overall gains, there are many children who have fallen even further behind. Old challenges have combined with new problems to deprive many children of their rights and the benefits of development.

To meet these challenges, and to reach those children who are hardest to reach, we need new ways of thinking and new ways of doing – for adults and children.

There is much to celebrate as we mark the 25th anniversary of the Convention, from declining infant mortality to rising school enrolment, but this historic milestone must also serve as an urgent reminder that much remains to be done. Too many children still do not enjoy their full rights on par with their peers.

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Get Appy This Winter Season

Appy Holidays!

ABBE’s SPARKS Weekly Blog for RFPalooza

The holidays are a time to help others. The best promotions do the same. As I write today’s blog entry from frozen Chicago where the high is 18 degrees, I can’t help but crave warmth via a burning fire, or hot soup and Chai Tea to fend off a guaranteed cold or illness. Enter a brilliant promotional partnership that uses technology to address my very same craving with a clever helpful offer to boost existing users frequency and attain new users.
Here is one of the best examples of using technology and partnering for a seasonal promotional campaign:

This holiday season, Uber launched an uber-clever promotion.

Uber and Vaccine Finder : The ridesharing service pilot program called UBER HEALTH offered a one-day promotion in select cities to help existing and potential new users from getting the flu this season.

The Promotion — UberHEALTH offered free flu prevention packs and flu shots On Demand. Together with Vaccine Finder, they offered to help consumers stay healthy this season.


Technology to the rescue.


Uber users could request this service within their Uber app. When the Uber car arrives (complete with a registered nurse aboard), users receive a flu prevention pack and have the option to request  flu shots from the nurse for up to 10 people – all at no cost.

Slogan: Stay healthy and Uber on!

The winter season and holidays can be stressful for everyone, particularly your clients. Promoting their brands for a successful and profitable winter doesn’t have to be difficult. The caveat for informed, health-minded consumers — brands can’t just do social good; they have to be good.

With a little extra effort, you can see big results that will let you end the year on a high and healthy note. Have a wonderful Wednesday.


    By Abbe Sparks

    Abbe Silverberg Sparks is the principal of Abbe Sparks Media Group (, a boutique communications firm specializing in media relations, cause and social media marketing, branding and special events planning.


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Changing the World One Empowering Social Media Post at a Time

Abbe Silverberg Sparks Principal, Abbe Sparks Media Group
Abbe Silverberg Sparks
Principal, Abbe Sparks Media OrGroup

Originally posted in ABBE’S SPARKS for

Empowering social media marketing can greatly affect change for social good initiatives. The inspiration for this week’s blog comes while in NYC at The 2014 Social Good Summit #2030NOW. There are many forms of social good and good in general;  even more marcom vehicles at our disposal to heighten awareness. The true essence of social media marketing is when we can affect positive change –-whether it’s by creating word of mouth buzz, going viral with our empowering social media posts or causing trends. Let’s start with “good in general.”

Click below or on title to read more:

Changing the World One Empowering Social Media Post at a Time