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Socially Sparked

Socially Sparked A Blog About Our Society and the People, Places and Things that Spark Our Lives   Welcome to the inaugural of Socially Sparked, a monthly blog about our society and the people, places and things that Spark our lives by making a huge impact for the good of others.  My focus today is on […]

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Dan Rather says public relations should be for public interest

Dan Rather urged PR professionals to recommit to working on behalf of the public’s best interest.

When public relations operates at its best, it is helping more than a client or corporation — it is helping the general public, said Rather, the keynote speaker during the PRSA New York Chapter’s 25th annual Big Apple Awards last night.