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Powerful Messaging and Passion are Keys to Successful MarCom Campaigns

Originally posted in RFPalooza Other Stuff, Our Bloggers, Abbe’s Sparks   We are thrilled to share a new weekly blog post by Abbe Sparks Media Group principal, Abbe Sparks in RFPalooza’s Newsroom that appears every Wednesday, beginning today, September 16, 2014.  The blog title is simply called ‘ABBE’S SPARKS and offers her expertise and thoughts on all things […]

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RFPalooza to Debut Abbe’s Sparks New Weekly Blog Post

RFPalooza will debut Abbe’s Sparks new weekly blog post in its Newsroom on Wednesday, September 17, 2014.   The Newsroom features the latest developments in Tech Innovation + New Biz Curated Especially for Small + Medium-Sized Agencies.  Stay tuned til tomorrow.

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The Marketing of Mommy Bloggers

How Mommy Bloggers Make the Car Payment From this week’s Crain’s News By Brigid Sweeney March 18, 2013 Despite the cloying name, mommy blogging has been serious business for years—and no one knows that better than Danielle Wiley. Ms. Wiley, a former senior vice president at Chicago-based public relations firm Edelman, launched Sway Group LLC in 2011 […]