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5 Tips to Increase Your Networking ROI

5 Tips to Increase Your Networking ROI JULY 16, 2015 POSTED IN ABBES SPARKS The importance of networking for a marketing communications professional can play an even more important role in ROI, if done correctly. As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. […]

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Networking Matters. ROI Results

Make new friends, but keep the old – one is silver and the other hits GOLD!   Networking Matters. ROI Results NOVEMBER 5, 2014 POSTED IN ABBES SPARKS As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. How to network and capitalize on those […]

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Social Media Marketing and Public Relations

Social Media ROI and the Impact of Press Releases According to Technorati A recent post from BtoB Magazine highlights the impact of social media marketing as an overall strategy for public relations. In an article on March 4, Christopher Hosford mentions that social media is part of an overall plan for most companies, but is still being […]