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Branding Yourself for Business Bliss

5 Steps to Effective Self-Branding

Last week, I talked about finding time to brand your agency or self. (Branding Me: A Matter of Time) This week, I elaborate on self-branding by offering tips on how to compile a checklist for a small to medium-size agency’s and/or individual practitioner’s self-branding agenda.

To thine own brand be true.

As marketing communications professionals who are experts at branding others, the most difficult challenge we face is branding ourselves. Yes, it’s a given that in order to be successful, retain existing clients and secure new accounts we have to promote our achievements. However, quite frankly, when do we find the time?

We must find the time to self-brand; its essential and the key to ROI. The same rules of thumb that apply to branding our clients also apply to us. We just have to stay the course and create a bullet proof self-branding program that we can fit into our busy schedules..

Here are 5 Tips for Agency and/or Self-Practitioner Branding that should be on everybody’s checklist:

  1. Join Professional Organizations. There are numerous professional organizations in our line of work that tout our accomplishments, provide endorsements and the like such as Public Relations Society of America, the Advertising Association, Direct Marketing Association, Better Business Bureau.
Finding time to brand one's self is key to increasing ROI
Finding time to brand one’s self is key to increasing ROI
  1. Network, Network, Network! Attend professional organization events, meet-ups and client-category events.
  1. Showcase your Expertise. Seek out speaking conferences and panelist opportunities that reinforce your role as an expert in your field. No time? Write a guest blog or share your professional opinion on social media channels such as LinkedIn.
Membership in professional organizations can help elevate your profile.

4.  Gain Recognition in your Profession. Apply for awards in your category. There are many opportunities to be recognized in our field – whichever communications specialty you focus on.

5.  Promote Yourself! Capitalize on media interview opportunities as an expert in your field.

Winning a few awards doesn’t hurt either.

So, fellow marketers, these are just a few of the myriad of ways to jumpstart your branding of your agency or self. Have a wonderful Wednesday. As

Tags: #SelfBranding #marketing #advertising #PR


By Abbe Sparks

Abbe Silverberg Sparks is the founder of Abbe Sparks Media Group, a boutique communications firm specializing in media relations, cause and social media marketing, branding and special events planning.


By Abbe Sparks

Abbe Sparks is the Founder of Abbe Sparks Media Group & Socially Sparked News. A social entrepreneur, she is a social media and content influencer who has been covering the entertainment, music, tech and advocacy sectors for over 25 years. A member of US Press Association, she has written for many online and print publications including the UK's Blues Matters Magazine, Big City Rythm & Blues & her former column 'Abbe's Sparks' for RFPalooza. You can also find her stories on Medium & Tumbler. Twitter: @asparks01

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