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Stealing Time to Self-Brand

Branding Me: A Matter of Time

Clients and Family First, What About Me, Me, Myself and I?  – Promoting Thyself or Thy Agency

To some, self-branding may be narcissistic, but it’s a vital tool in today’s economy.

Promoting and Branding yourself or your agency is essential to every marcom professional’s business –whether an individual practitioner oragency owner – from acquiring new accounts to retention to notoriety to return on investment. Yet, most often, the practice of marketing oneself or agency takes a back seat to existing clients’ needs, family matters, and professional, charitable and volunteer commitments.

The old adage – woman and children first, can be rephrased here to state “clients, family and charity first.” Case in point – this blog comes out, for the mostpart every Wednesday dependent on a variety of factors: my business, workload, etc. Today being Thursday, obviously I did not get to this blog. Reason being: client deadlines, writing a speech for my mother, my children’s travel plans now that college year is almost done, and the list goes on.

Sometimes there just aren't enough minutes in the day.
Sometimes there just aren’t enough minutes in the day.

For me, it is essential that I continue a steady stream of branding Abbe Sparks Media Group, Abbe Sparks and our clients, and this ‘Abbe’s Sparks’ blog. Due to the frustrations I encounter when I can’t get it all done, I thought I’d share a few tips on time-management when it comes to branding yourself or your company:

Early bird catches the news – Wake up an hour earlier in order to schedule social media postings that highlight your company or its endeavors for the day; check your inbox and make sure you share the relevant news with all.

• Steal Time – Try to block 15 minutes to a half hour during lunchtime to catch up on social media notifications, posts and updates. Or, use this free time (I know, what’s that, right?) to delve into your to do list of self-promotion items, such as award entry forms.

Nothing like a few endorphins to revitalize one's self.
Nothing like a few endorphins to revitalize one’s self.

• Play Time – All work and no play makes a burnt out executive. Make sure to get those endorphins going at the gym, socialize with friends or catch a movie to recharge your batteries.

• Night Owls – Sometimes, returning from a night out can be invigorating and allow you that second wind of creativity to apply to your self-promotion.

• Take Comfort – You are not alone, and eventually, will achieve success.

So fellow marketers, take a page from me as my sign off for this blog is usually have a wonderful Wednesday, but if I can’t get to writing it in time, it turns into have a terrific Thursday – and this week, it’s have a fabulous Friday and wonderful weekend. as


By Abbe Sparks

Abbe Silverberg Sparks is the founder of Abbe Sparks Media Group, a boutique communications firm specializing in media relations, cause and social media marketing, branding and special events planning.


By Abbe Sparks

Abbe Sparks is the Founder of Abbe Sparks Media Group & Socially Sparked News. A social entrepreneur, she is a social media and content influencer who has been covering the entertainment, music, tech and advocacy sectors for over 25 years. A member of US Press Association, she has written for many online and print publications including the UK's Blues Matters Magazine, Big City Rythm & Blues & her former column 'Abbe's Sparks' for RFPalooza. You can also find her stories on Medium & Tumbler. Twitter: @asparks01

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