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Key Thoughts of ALS Ice Bucket Challenge

Key Thoughts of the ALS Ice Bucket Challenge The Good, the Bad and the Ugly of Cause Marketing and Cross-Promotion I commend ALS for the success of its inadvertent ALS Ice Bucket ChallengeIce Bucket Challenge grassroots campaign. What started out as a single video plea from an afflicted ALS person first diagnosed with the disease at age 26, […]