Appy Holidays!
The holidays are a time to help others. The best promotions do the same. As I write today’s blog entry from frozen Chicago where the high is 18 degrees, I can’t help but crave warmth via a burning fire, or hot soup and Chai Tea to fend off a guaranteed cold or illness. Enter a brilliant promotional partnership that uses technology to address my very same craving with a clever helpful offer to boost existing users frequency and attain new users.
Here is one of the best examples of using technology and partnering for a seasonal promotional campaign:
Uber and Vaccine Finder : The ridesharing service pilot program called UBER HEALTH offered a one-day promotion in select cities to help existing and potential new users from getting the flu this season.
The Promotion — UberHEALTH offered free flu prevention packs and flu shots On Demand. Together with Vaccine Finder, they offered to help consumers stay healthy this season.
Uber users could request this service within their Uber app. When the Uber car arrives (complete with a registered nurse aboard), users receive a flu prevention pack and have the option to request flu shots from the nurse for up to 10 people – all at no cost.
Slogan: Stay healthy and Uber on!
The winter season and holidays can be stressful for everyone, particularly your clients. Promoting their brands for a successful and profitable winter doesn’t have to be difficult. The caveat for informed, health-minded consumers — brands can’t just do social good; they have to be good.
With a little extra effort, you can see big results that will let you end the year on a high and healthy note. Have a wonderful Wednesday.
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BY ABBE SPARKS
