One Voice, Many Partners For Social Good

The hottest trend in cause marketing for 2014 continues to be promotions utilizing multiple corporate partners. This year, several national nonprofits have demonstrated the power of collaboration for worthy causes such as hunger, domestic violence, anti-bullying, cancer and more.

The No Kid Hungry Campaign connects kids in need with nutritious food, teaches their families how to cook healthy and affordable meals, and engages the public to help eliminate childhood hunger. The organization has created a network of private citizens, government officials, nonprofits, business leaders, celebrities, bloggers, social media stars, and more to provide innovative hunger solutions in their communities. These partners share their talents and resources in a collaborative effort to end childhood hunger. Most importantly, they help make No Kid Hungry Campaign’s vision a reality. In December alone, everywhere you turn — whether you are shopping in a store, restaurant, or online — chances are there is a tagline or logo stating that a portion of proceeds benefits the No Kid Hungry Campaign.

Through Dec. 18, Le Creuset & the Food Network Store will donate 10% of the sales in this collection to #NoKidHungry, up to $10,000

NO MORE is a public awareness campaign focused on ending domestic violence and sexual assault.  NO MORE uses its signature blue symbol as its vanguard to increase visibility and foster greater dialogue,  break social stigmas, normalize the conversation and increase resources to address these urgent issues. The non-profit is aligned with hundreds of organizations working at the local, state and national levels on prevention, advocacy, and services for survivors.

In September 2013, NO MORE launched a three-year PSA campaign in local and national markets via print, broadcast, online and out-of-home advertising. The Ad Council has endorsed the campaign, and The Entertainment Industry Foundation is also helping . Other major partnerships include Viacom, Lifetime Television, ConnectiVISION Digital Networks/ClearVISION and OK TV!

Media giant Viacom has partnered with NO MORE and the Joyful Heart Foundation  by producing a series of PSAs for its networks, including BET, MTV, VH1, Spike and TV Land. The PSA spots are co-directed by the Joyful Heart Foundation’s Mariska Hargitay and Neils Schuurmans, Viacom Executive Vice President, Viacom Velocity Creative, and feature some major celebrity talent to reach an even greater audience. More than 20 top current and former NFL players are featured in PSAs for the organization as well first airing on October 23rd during Thursday Night Football.

The collaboration between non-profits and the corporate world is a win-win in promoting causes for the social good. Happy Holidays and have a wonderful Wednesday. See you in 2015!