Originally Posted February 19, 2015 in ABBE’S SPARKS FOR RFPALOOZA
Event and non-profit marketers know that their party is not complete unless they tie-in sponsors – whether for VIP gift bags, a much needed cash infusion or additional WOM and buzz.
Sponsorship is an integral part of event marketing and can boost an event and brand. The larger the event the more the need for sponsorship. Title sponsorship is the top tier of the funding spectrum. This often involves specific benefits that will be advantageous for the sponsoring brand. Let’s face it. Nothing is free. Most event planners strive for multiple sponsors who can take advantage of a lower cost of entry in exchange for sharing the spotlight.
Scene-Chicago is a perfect example of a local-level company that capitalizes on securing sponsorships for their events and non-profit benefits. Scene-Chicago was founded by D. Joshua Banks, a marketing and fund-raising guru, with a history of successes. The programs he has developed have put Scene-Chicago on every local and national brands’ A-List for allocating sponsorship dollars.
Banks attributes Scene-Chicago’s success to their ability to attract high-profile sponsors such as 103.5 KISS FM Chicago, with morning show host, Angi Taylor, and TV’s Fox 32 Chicago, with evening news anchor, Dawn Hasbrouck.
In the afterglow of last week’s Grammy Awards and Stevie Wonder’s all-star tribute, I’d like to pay homage to one of my favorite Grammy sponsors.
Drum roll, please…and the award goes to – Mastercard and its ‘Priceless Surprises’ campaign. Who wouldn’t want to be the recipient of tickets to a Gwen Stefani concert or a designer handbag shot out of a cannon and dropped in front of you when you used your Mastercard and Apple Pay for a purchase? We were blown away by Mastercard’s campaign and found ourselves indirectly promoting them through our publicity and social media efforts for our client. Talk about the power of sponsorships!
Bottom line? Event sponsorships pay off with Sparks, Sizzle and Sales for your brand.
P.S. – MasterCard and Gwen Stefani you guys are the BEST!
Enjoy the week! –Abbe Sparks
