Posts Tagged social media marketing

Branding Yourself for Business Bliss

5 Steps to Effective Self-Branding MAY 13, 2015 POSTED IN ABBES SPARKS Last week, I talked about finding time to brand your agency or self. (Branding Me: A Matter of Time) This week, I elaborate on self-branding by offering tips on how to compile a checklist for a small to medium-size agency’s and/or individual practitioner’s […]

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Stealing Time to Self-Brand

Branding Me: A Matter of Time MAY 1, 2015 POSTED IN ABBES SPARKS Clients and Family First, What About Me, Me, Myself and I?  – Promoting Thyself or Thy Agency Promoting and Branding yourself or your agency is essential to every marcom professional’s business –whether an individual practitioner oragency owner – from acquiring new accounts […]

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NADP Names Abbe Silverberg Sparks a Distinguished Professional

Honored. Abbe Silverberg Sparks Named by NADP as a Distinguished Professional in her Field Sparks to be featured in upcoming 2015 issue of NADP’s Woman of Distinction Magazine New York, NY — “I am humbled and thrilled to be named by the National Association of Distinguished Professionals (NADP) as a Distinguished professional in my field.”  It […]

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Digital Luxury is a Diamond Gal’s Best Friend

Sitting in the Lap of Digital Luxury – A Jewelers Tale APRIL 12, 2015 POSTED IN ABBES SPARKS Luxury brands and their customers are a very discriminating and exclusive breed. In the ever-changing digital world, effective luxury marketers  need  to be on top of their technology game as well as consumer trends across all generations, especially […]

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Crowdfunding + Social Media for Non-Profits

Crowdfunding + Social Media for Non-Profits Originally posted IN ‘ABBES SPARKS‘ at RFPalooza.com BY ROGER CHIOCCHI ON OCTOBER 29, 2014 Crowdfunding campaigns are now an essential tool in the fundraising arsenal to get a project or company off the concept stage and into launch mode. The success of a crowdfunding campaign is largely dependent on how it is […]

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Posted in: Latest News, Nonprofit Events

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Changing the World One Empowering Social Media Post at a Time

Originally posted in ABBE’S SPARKS for RFPalooza.com Empowering social media marketing can greatly affect change for social good initiatives. The inspiration for this week’s blog comes while in NYC at The 2014 Social Good Summit #2030NOW. There are many forms of social good and good in general;  even more marcom vehicles at our disposal to […]

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Powerful Messaging and Passion are Keys to Successful MarCom Campaigns

Originally posted in RFPalooza Other Stuff, Our Bloggers, Abbe’s Sparks   We are thrilled to share a new weekly blog post by Abbe Sparks Media Group principal, Abbe Sparks in RFPalooza’s Newsroom that appears every Wednesday, beginning today, September 16, 2014.  The blog title is simply called ‘ABBE’S SPARKS and offers her expertise and thoughts on all things […]

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Sparks Ignite with Formation of Abbe Sparks Media Group

New York/Chicago, September 11, 2014 — Sparks ignite with the formation of Abbe Sparks Media Group, created to best reflect the true nature of capabilities and services offered by Abbe Sparks, principal of Abbe Sparks Media Relations, LLC. Effective immediately, Abbe Sparks Media Group will serve as the umbrella company of the boutique communications firm, which specializes in […]

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Social Media Marketing and Public Relations

Social Media ROI and the Impact of Press Releases According to Technorati A recent post from BtoB Magazine highlights the impact of social media marketing as an overall strategy for public relations. In an article on March 4, Christopher Hosford mentions that social media is part of an overall plan for most companies, but is still being […]

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Big Companies Are Adapting to Social Media Marketing

Big Companies Are Adapting to Social Media Marketing More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That’s quite a change from last year’s report, which found use of social media at big companies waning. The newest […]

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