Posts Tagged cause marketing

The Chill of the Moment

The Big Chill Part II: 5 Steps to Transform a Moment into a Movement AUGUST 6, 2015 POSTED IN ABBES SPARKS In honor of Throwback Thursday, I thought we’d do exactly that: throw it back to 2014 when  we were all engrossed with the ALS Ice Bucket Challenge. The big news: it’s coming back. And […]

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The Month That Binds

Sports and Music. Kareem Abdul Jabar and Curtis Mayfield. What do they have in common? JANUARY 21, 2015 POSTED IN ABBES SPARKS FOR RFPALOOZA In Any Given Month… Cause Marketing Awareness months offer marketers and PR practitioner’s a huge business opportunity to boost sales. They have become a powerful marketing tool. Here’s how it works. Cause marketers […]

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Share the Love with a Car and a Cause

  Share the Love: A Car and a Cause JANUARY 7, 2015 POSTED IN ABBES SPARKS @ RFPALOOZA.COM The inspiration for today’s blog post comes from my personal car shopping experience in December 2014. Brands and charities forging marketing partnerships is commonplace today, and the auto industry is in the forefront of this trend. The end of […]

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One Voice, Many Partners For Social Good

One Voice, Many Singers: A Chorus of Goodwill DECEMBER 17, 2014 ORIGINALLY POSTED IN ABBES SPARKS @ RFPALOOZA.COM   The hottest trend in cause marketing for 2014 continues to be promotions utilizing multiple corporate partners. This year, several national nonprofits have demonstrated the power of collaboration for worthy causes such as hunger, domestic violence, anti-bullying, cancer and more. […]

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Get Appy This Winter Season

Appy Holidays! The holidays are a time to help others. The best promotions do the same. As I write today’s blog entry from frozen Chicago where the high is 18 degrees, I can’t help but crave warmth via a burning fire, or hot soup and Chai Tea to fend off a guaranteed cold or illness. […]

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Sparks Ignite with Formation of Abbe Sparks Media Group

New York/Chicago, September 11, 2014 — Sparks ignite with the formation of Abbe Sparks Media Group, created to best reflect the true nature of capabilities and services offered by Abbe Sparks, principal of Abbe Sparks Media Relations, LLC. Effective immediately, Abbe Sparks Media Group will serve as the umbrella company of the boutique communications firm, which specializes in […]

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Key Thoughts of ALS Ice Bucket Challenge

Key Thoughts of the ALS Ice Bucket Challenge The Good, the Bad and the Ugly of Cause Marketing and Cross-Promotion I commend ALS for the success of its inadvertent ALS Ice Bucket ChallengeIce Bucket Challenge grassroots campaign. What started out as a single video plea from an afflicted ALS person first diagnosed with the disease at age 26, […]

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Posted in: Latest News, Socially Sparked!

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