Crowdfunding + Social Media for Non-Profits Originally posted IN ‘ABBES SPARKS‘ at RFPalooza.com BY ROGER CHIOCCHI ON OCTOBER 29, 2014 Crowdfunding campaigns are now an essential tool in the fundraising arsenal to get a project or company off the concept stage and into launch mode. The success of a crowdfunding campaign is largely dependent on how it is […]
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BY ROGER CHIOCCHI ON OCTOBER 8, 2014 POSTED IN ABBES SPARKS Curtain Up: Cross-Promotion for the Arts Good creative event marketing campaigns include cross-promotion as an effective tool to generate impactful messaging and maximum ticket sales for any opening night or event day. I personally find that when promoting an event […]
Originally posted September 30, 2014 by RFPalooza in ABBE’S SPARKS Connect the Dots… Get top ROI by igniting personal and professional connections: an invaluable media tool for event marketers. It’s a given that as marketing communications professionals, we are all extremely connected – after all – we are the mouthpieces to the world for our clients. […]
Originally posted in ABBE’S SPARKS for RFPalooza.com Empowering social media marketing can greatly affect change for social good initiatives. The inspiration for this week’s blog comes while in NYC at The 2014 Social Good Summit #2030NOW. There are many forms of social good and good in general; even more marcom vehicles at our disposal to […]
Originally posted in RFPalooza Other Stuff, Our Bloggers, Abbe’s Sparks We are thrilled to share a new weekly blog post by Abbe Sparks Media Group principal, Abbe Sparks in RFPalooza’s Newsroom that appears every Wednesday, beginning today, September 16, 2014. The blog title is simply called ‘ABBE’S SPARKS and offers her expertise and thoughts on all things […]
RFPalooza will debut Abbe’s Sparks new weekly blog post in its Newsroom on Wednesday, September 17, 2014. The Newsroom features the latest developments in Tech Innovation + New Biz Curated Especially for Small + Medium-Sized Agencies. Stay tuned til tomorrow.
Artificial Intelligence and Good Old-Fashioned Psychology Pair Matches Made in Heaven for Co-Eds On and Off Campus Offered by parent company Compatibility®, LLC, Roommate Connect©, a cloud-based cutting-edge technology option for college roommate matching scores big in pairing matches made in heaven for co-eds on and off-campus. A combination of artificial intelligence (AI), psychology and […]
New York/Chicago, September 11, 2014 — Sparks ignite with the formation of Abbe Sparks Media Group, created to best reflect the true nature of capabilities and services offered by Abbe Sparks, principal of Abbe Sparks Media Relations, LLC. Effective immediately, Abbe Sparks Media Group will serve as the umbrella company of the boutique communications firm, which specializes in […]
Key Thoughts of the ALS Ice Bucket Challenge The Good, the Bad and the Ugly of Cause Marketing and Cross-Promotion I commend ALS for the success of its inadvertent ALS Ice Bucket ChallengeIce Bucket Challenge grassroots campaign. What started out as a single video plea from an afflicted ALS person first diagnosed with the disease at age 26, […]
MycroMat Inventor Aaron Hechtman Chats with QVC’s Gabrielle Kerr Click the above title to watch the video (below the price and image) to learn how simple it is to use Aaron’s multi-use silicone kitchen gadget — MycroMat. Quickly, it will become your new kitchen best friend. Young inventor Aaron Hechtman of MycroMat chats it up and plays show and […]