Archive for RFPalooza

The Chill of the Moment

The Big Chill Part II: 5 Steps to Transform a Moment into a Movement AUGUST 6, 2015 POSTED IN ABBES SPARKS In honor of Throwback Thursday, I thought we’d do exactly that: throw it back to 2014 when  we were all engrossed with the ALS Ice Bucket Challenge. The big news: it’s coming back. And […]

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Splendor in the Grass Roots

Splendor in the Grass Roots: How to Effectively Use Grass Roots Marketing JULY 24, 2015 POSTED IN ABBES SPARKS Sometimes, the best communications tool to optimize word of mouth and  increase your return on investment is to incorporate and implement tried and true marcom tactics  at the grass roots level. Coupled with modern day technology in the […]

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5 Tips to Increase Your Networking ROI

5 Tips to Increase Your Networking ROI JULY 16, 2015 POSTED IN ABBES SPARKS The importance of networking for a marketing communications professional can play an even more important role in ROI, if done correctly. As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. […]

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A Grateful Marketing Experience Wrapped in Red, White & Blue

The Grateful Dead Lives: A Lesson in Experiential Marketing Originally POSTED IN ABBES SPARKS JULY 2, 2015 The ultimate experiential marketer comes in the form of a rock ‘n roll band known as The Grateful Dead, who have been stimulating and inspiring feel-good emotions for their fans for 50 years.   A marketing pioneer in creating the […]

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5 Killer LiveStream Apps to Know

Live Video Streaming Via Social Media: 5 Killer Apps You Should Know About JUNE 17, 2015 POSTED IN ABBES SPARKS for RFPALOOZA Social video live mobile streaming is the current and most likely future darling in the social media fray as evident by the recent crop up of new social video mobile apps and live streaming […]

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Posted in: Latest News, RFPalooza, Socially Sparked!

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Branding Yourself for Business Bliss

5 Steps to Effective Self-Branding MAY 13, 2015 POSTED IN ABBES SPARKS Last week, I talked about finding time to brand your agency or self. (Branding Me: A Matter of Time) This week, I elaborate on self-branding by offering tips on how to compile a checklist for a small to medium-size agency’s and/or individual practitioner’s […]

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Stealing Time to Self-Brand

Branding Me: A Matter of Time MAY 1, 2015 POSTED IN ABBES SPARKS Clients and Family First, What About Me, Me, Myself and I?  – Promoting Thyself or Thy Agency Promoting and Branding yourself or your agency is essential to every marcom professional’s business –whether an individual practitioner oragency owner – from acquiring new accounts […]

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The Suite Spot: The Value of PR in a Digital World

Do You Know Your Suite Spot? APRIL 22, 2015 POSTED IN ABBES SPARKS I write to you from the PR Measurement Conference hosted by PR News at the prestigious National Press Club in our nation’s Capital. Public Relations practitioners — like their marketing counterparts – are on a constant quest to seek the optimal social listening, […]

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Digital Luxury is a Diamond Gal’s Best Friend

Sitting in the Lap of Digital Luxury – A Jewelers Tale APRIL 12, 2015 POSTED IN ABBES SPARKS Luxury brands and their customers are a very discriminating and exclusive breed. In the ever-changing digital world, effective luxury marketers  need  to be on top of their technology game as well as consumer trends across all generations, especially […]

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Booking it in the Digital Age

How Digital Publishing Can Work for You APRIL 2, 2015 POSTED IN ABBES SPARKS There has never been a more exciting time to promote an author and his/her new book then now in the digital age of social media. Yet, book promotion, as in any industry, is not without its challenges. Book marketing has changed […]

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