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Do You Know Who Your Partner Is?

Hip and Trendy? Not For Everyone MARCH 18, 2015 POSTED IN ABBES SPARKS Sponsorships and partnering with a host company for a conference, convention, meeting or show are integral parts of event marketing.  Partnering with the right lodging and transportation companies can boost attendance to your event through discounted rates, quality service, notoriety of the […]

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Lawyering Up in the Social Media Age

Is Social Media a White Collar Crime? MARCH 5, 2015 ORIGINALLY POSTED IN ABBES SPARKS This week, I write to you from New Orleans, while attending the American Bar Association’s (ABA) Annual National Institute on White Collar Crime Conference, with over 1,250 criminal attorneys and criminal justice members in attendance. Today, I share my observations […]

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Live From NY, It’s Social Media Week

Live from New York, It’s Social Media Week FEBRUARY 25, 2015 POSTED IN ABBES SPARKS, Originally posted in ABBES SPARKS for RFPALOOZA I’m here in NY at Social Media Week (#SMWNYC) and the buzz is out of this world. #SMW15 takes place in February, June, September and November each year. In February, SMW is held simultaneously in […]

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Sponsorships, Sizzle and Sales

Originally Posted February 19, 2015 in ABBE’S SPARKS FOR RFPALOOZA   Sponsorship, Sizzle & Sales FEBRUARY 19, 2015 POSTED IN ABBES SPARKS Event and non-profit marketers know that their party is not complete unless they tie-in sponsors – whether for VIP gift bags, a much needed cash infusion or additional WOM and buzz.   Sponsorship is […]

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Hash-Tags Rule: The Glam, The Glitz, The Grammys®

Hashtag Heaven: The Glam, The Glitz, The Grammys FEBRUARY 12, 2015 ORIGINALLY POSTED IN ABBES SPARKS @ RFPALOOZA Today’s blog post comes straight from Los Angeles during Grammy® Week and the 57th Annual Grammy® Awards, where my heels have been firmly entrenched since last week. Last week, I shared thoughts on the trend ‘old school’ is […]

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Old School is The New Retro

Old School is New School JANUARY 28, 2015 ORIGINALLY POSTED IN ABBES SPARKS BY ABBE SPARKS Americans fascination with the past is never-ending and savvy marketers and advertisers continue to capitalize on this trend. This Sunday, the Superbowl will air a slew of commercials heavily themed in ‘old school’. This week on CBS’s show “The […]

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The Month That Binds

Sports and Music. Kareem Abdul Jabar and Curtis Mayfield. What do they have in common? JANUARY 21, 2015 POSTED IN ABBES SPARKS FOR RFPALOOZA In Any Given Month… Cause Marketing Awareness months offer marketers and PR practitioner’s a huge business opportunity to boost sales. They have become a powerful marketing tool. Here’s how it works. Cause marketers […]

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Go Retro – Write Content – Be Viral

Throwback Thursday. Go Retro. Be Viral. JANUARY 15, 2015 ORIGINALLY POSTED IN ABBES SPARKS for RFPALOOZA Retro + Content is the New Feature Story. In honor of throwback Thursday, I remind you of a time when tools such as feature stories and advertorials were commonly used. Well, it’s 2015 now, so we must add the newest […]

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Who Got Sparked in 2014 by Abbe’s Sparks?

The Companies Sparked in the Blog                   The Blog Abbe’s Sparks covered the communications gamut in 2014 — from social media marketing and cross-promoting to crowdfunding, marcom, networking and more – commentary and examples of the best campaigns could be found in the social media darling’s blog. Here’s a […]