Posts Tagged brand marketing

Stealing Time to Self-Brand

Branding Me: A Matter of Time MAY 1, 2015 POSTED IN ABBES SPARKS Clients and Family First, What About Me, Me, Myself and I?  – Promoting Thyself or Thy Agency Promoting and Branding yourself or your agency is essential to every marcom professional’s business –whether an individual practitioner oragency owner – from acquiring new accounts […]

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Share the Love with a Car and a Cause

  Share the Love: A Car and a Cause JANUARY 7, 2015 POSTED IN ABBES SPARKS @ RFPALOOZA.COM The inspiration for today’s blog post comes from my personal car shopping experience in December 2014. Brands and charities forging marketing partnerships is commonplace today, and the auto industry is in the forefront of this trend. The end of […]

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Get Appy This Winter Season

Appy Holidays! The holidays are a time to help others. The best promotions do the same. As I write today’s blog entry from frozen Chicago where the high is 18 degrees, I can’t help but crave warmth via a burning fire, or hot soup and Chai Tea to fend off a guaranteed cold or illness. […]

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RFPalooza to Debut Abbe’s Sparks New Weekly Blog Post

RFPalooza will debut Abbe’s Sparks new weekly blog post in its Newsroom on Wednesday, September 17, 2014.   The Newsroom features the latest developments in Tech Innovation + New Biz Curated Especially for Small + Medium-Sized Agencies.  Stay tuned til tomorrow.

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Big Companies Are Adapting to Social Media Marketing

Big Companies Are Adapting to Social Media Marketing More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That’s quite a change from last year’s report, which found use of social media at big companies waning. The newest […]

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Is Your Brand Ready For ‘Generation S’ (Screen)?

Is Your Brand Ready For ‘Generation S’ (Screen)? Successful Brands Will Go to Where the Kids Are — Touch Screens. How will marketers, brands, retailers and publishers stay relevant to this audience that expects to transact nearly everything on a touch screen?…

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