Abbe Sparks Media GroupOriginally Posted February 19, 2015 in ABBE’S SPARKS FOR RFPALOOZA Sponsorship, Sizzle & Sales FEBRUARY 19, 2015 POSTED IN ABBES SPARKS Event and non-profit marketers know that their party is not complete unless they tie-in sponsors – whether for VIP gift bags, a much needed cash infusion or additional WOM and buzz. Sponsorship is […]
Hashtag Heaven: The Glam, The Glitz, The Grammys FEBRUARY 12, 2015 ORIGINALLY POSTED IN ABBES SPARKS @ RFPALOOZA Today’s blog post comes straight from Los Angeles during Grammy® Week and the 57th Annual Grammy® Awards, where my heels have been firmly entrenched since last week. Last week, I shared thoughts on the trend ‘old school’ is […]
DAZZ BAND featuring Jerry Bell Set to Let it Whip at The Conga Room Los Angeles Originally posted February 3, 2015 by Kelly Milionis, Chicago Live Music Reporter A major earthquake rolling through the City of Angels this Thursday, February 5th, won’t be made by nature…not even close. One might surmise that all the rumbling might […]
Media Advisory: January 30, 2015 Contact: Abbe Sparks & Lynn Orman Weiss, Publicity/Social Media abbe@abbesparksmedia.com, 224.567.9166 or ormanmusic@gmail.com, 847.452.6469 The DAZZ BAND Readies to ‘Let It Whip’ at CD-Release Party as Grammy® Week Begins LOS ANGELES, January 31 — THE DAZZ BAND featuring Jerry Bell – will ‘Let It Whip’ next Thursday, February 5th at LA’s […]
Old School is New School JANUARY 28, 2015 ORIGINALLY POSTED IN ABBES SPARKS BY ABBE SPARKS Americans fascination with the past is never-ending and savvy marketers and advertisers continue to capitalize on this trend. This Sunday, the Superbowl will air a slew of commercials heavily themed in ‘old school’. This week on CBS’s show “The […]
Media Advisory RED HOT MUSIC ~ RED CARPET GRAMMY® KICK-OFF and CD-RELEASE PARTY WITH THE DAZZ BAND and SPECIAL GUESTS Los Angeles, January 28 — The Dazz Band featuring Jerry Bell -multi-platinum two-time Grammy® Award-winning artists – will “Let it Whip” when they perform at the Red Hot Music – Red Carpet Grammy Awards Kick-Off Party […]
Sports and Music. Kareem Abdul Jabar and Curtis Mayfield. What do they have in common? JANUARY 21, 2015 POSTED IN ABBES SPARKS FOR RFPALOOZA In Any Given Month… Cause Marketing Awareness months offer marketers and PR practitioner’s a huge business opportunity to boost sales. They have become a powerful marketing tool. Here’s how it works. Cause marketers […]
Throwback Thursday. Go Retro. Be Viral. JANUARY 15, 2015 ORIGINALLY POSTED IN ABBES SPARKS for RFPALOOZA Retro + Content is the New Feature Story. In honor of throwback Thursday, I remind you of a time when tools such as feature stories and advertorials were commonly used. Well, it’s 2015 now, so we must add the newest […]
Share the Love: A Car and a Cause JANUARY 7, 2015 POSTED IN ABBES SPARKS @ RFPALOOZA.COM The inspiration for today’s blog post comes from my personal car shopping experience in December 2014. Brands and charities forging marketing partnerships is commonplace today, and the auto industry is in the forefront of this trend. The end of […]
The Companies Sparked in the Blog The Blog Abbe’s Sparks covered the communications gamut in 2014 — from social media marketing and cross-promoting to crowdfunding, marcom, networking and more – commentary and examples of the best campaigns could be found in the social media darling’s blog. Here’s a […]