5 Steps to Effective Self-Branding MAY 13, 2015 POSTED IN ABBES SPARKS Last week, I talked about finding time to brand your agency or self. (Branding Me: A Matter of Time) This week, I elaborate on self-branding by offering tips on how to compile a checklist for a small to medium-size agency’s and/or individual practitioner’s […]
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Stealing Time to Self-Brand
Branding Me: A Matter of Time MAY 1, 2015 POSTED IN ABBES SPARKS Clients and Family First, What About Me, Me, Myself and I? – Promoting Thyself or Thy Agency Promoting and Branding yourself or your agency is essential to every marcom professional’s business –whether an individual practitioner oragency owner – from acquiring new accounts […]
Do You Know Your Suite Spot? APRIL 22, 2015 POSTED IN ABBES SPARKS I write to you from the PR Measurement Conference hosted by PR News at the prestigious National Press Club in our nation’s Capital. Public Relations practitioners — like their marketing counterparts – are on a constant quest to seek the optimal social listening, […]
Honored. Abbe Silverberg Sparks Named by NADP as a Distinguished Professional in her Field Sparks to be featured in upcoming 2015 issue of NADP’s Woman of Distinction Magazine New York, NY — “I am humbled and thrilled to be named by the National Association of Distinguished Professionals (NADP) as a Distinguished professional in my field.” It […]
Celebrate Parkinson’s Awareness Month this April. Here’s how you can help make a difference. Parkinson’s Awareness Tools
Sitting in the Lap of Digital Luxury – A Jewelers Tale APRIL 12, 2015 POSTED IN ABBES SPARKS Luxury brands and their customers are a very discriminating and exclusive breed. In the ever-changing digital world, effective luxury marketers need to be on top of their technology game as well as consumer trends across all generations, especially […]
From Farm to Plate, Make Food Safe. Celebrate World Health Day today. This year’s theme: Food Safety! From farm to plate, make food safe. As a long-time promoter and advocate of food safety and national food safety education month, I commend the choice this year for World Health Day’s theme. For more information on food safety […]
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Booking it in the Digital Age
How Digital Publishing Can Work for You APRIL 2, 2015 POSTED IN ABBES SPARKS There has never been a more exciting time to promote an author and his/her new book then now in the digital age of social media. Yet, book promotion, as in any industry, is not without its challenges. Book marketing has changed […]
National Sexual Assault Awareness Month April brings the color of teal to life as the recognized color of national sexual assault awareness month.
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Do You Know Who Your Partner Is?
Hip and Trendy? Not For Everyone MARCH 18, 2015 POSTED IN ABBES SPARKS Sponsorships and partnering with a host company for a conference, convention, meeting or show are integral parts of event marketing. Partnering with the right lodging and transportation companies can boost attendance to your event through discounted rates, quality service, notoriety of the […]