Posts Tagged digital marketing

Digital Luxury is a Diamond Gal’s Best Friend

Sitting in the Lap of Digital Luxury – A Jewelers Tale APRIL 12, 2015 POSTED IN ABBES SPARKS Luxury brands and their customers are a very discriminating and exclusive breed. In the ever-changing digital world, effective luxury marketers  need  to be on top of their technology game as well as consumer trends across all generations, especially […]

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Booking it in the Digital Age

How Digital Publishing Can Work for You APRIL 2, 2015 POSTED IN ABBES SPARKS There has never been a more exciting time to promote an author and his/her new book then now in the digital age of social media. Yet, book promotion, as in any industry, is not without its challenges. Book marketing has changed […]

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Big Companies Are Adapting to Social Media Marketing

Big Companies Are Adapting to Social Media Marketing More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That’s quite a change from last year’s report, which found use of social media at big companies waning. The newest […]

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Is Your Brand Ready For ‘Generation S’ (Screen)?

Is Your Brand Ready For ‘Generation S’ (Screen)? Successful Brands Will Go to Where the Kids Are — Touch Screens. How will marketers, brands, retailers and publishers stay relevant to this audience that expects to transact nearly everything on a touch screen?…

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Corporations Are Transforming into Social Businesses…

Social business — a company’s move from a presence on social platforms to strategic engagement that supports business goals, fosters brand affinity and generates co-created value — is no small undertaking for corporations, but it is undoubtedly the direction in which top companies are heading

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Mobile Marketing By The Numbers

Mobile Marketing By the Numbers. The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.

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