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A Revival: Cross-Promotion of Broadway Shows Proving Magical

Cinderella stages marketing magic Broadway show’s backers are having a ball with all the cross-promotions. BY THERESA AGOVINO @THERESAAGOVINOFEBRUARY 24, 2013 5:59 A.M. Robyn Goodman was immediately interested when approached about producing Rodgers + Hammerstein’s Cinderella on Broadway for the first time. Just thinking about the story’s romance and score made her giddy. And then, of course, there were […]