BoF Exclusive | NYC and Mayor Bloomberg Launch Project PopUp, A Fashion Tech Start-up Competition
NEW YORK, United States — Today, the New York City Economic Development Corporation (NYCEDC), in collaboration with Manhattan-based concept store STORY, founded by Rachel Shechtman, is set to launch Project PopUp NYC, a competition that offers the city’s most promising fashion retailers and technology start-ups the opportunity to win prizes including a temporary pop-up shop, PR and marketing support and valuable business mentoring to coincide with New York Fashion Week in September.
“Project Pop-Up NYC will enable emerging New York City-based fashion retailers and fashion technology companies to gain critically important exposure, helping them to join the next generation of leaders within this important sector,” said New York City Economic Development Corporation President Seth W. Pinsky. “By providing the opportunity to sell merchandise from a unique pop-up store, while also offering mentorship and business development training, this program will help these companies take their businesses to the next level.”
Up to three fashion retailers and eight fashion technology companies will receive space at STORY, in Manhattan’s Chelsea neighbourhood, this September, with 100 percent of the sales going to the winning start-ups. The winners will also receive a tool kit of business services valued at $25,000 and exposure at key industry events. Judges for the competition include fashion designer Norma Kamali; Brandon Holley, editor-in-chief of Lucky magazine; Vanessa von Bismarck, founder of Bismarck Phillips Communications & Media (BPCM); Andy Dunn, chief executive officer of Bonobos; and Shana Fisher, managing partner of High Line Venture Partners…