For Immediate Release
November 15, 2010
Tryst Beauty Salon and Spa Opens on Chicago’s North Shore
Renowned Stylist Extraordinaire Theodore Perry at the Helm
Highland Park, November 15, 2010 – Tryst Beauty Salon & Spa (Tryst Beauty) is the newest salon to open in the Chicago area on the north shore in Highland Park, led by renowned stylist and master product inventor Theodore Perry (Theo), owner and President of Tryst Beauty, Relaxation, Education Inc. (Tryst BRE), the parent company. Located at 587 Elm Place, Tryst Beauty Salon & Spa brings national prominence to Highland Park in the hair care industry with several exclusive hair care product lines primed for national distribution including Theo’s own “Natomy™” line and the soon to come Tryst Beauty Line of skin, spa and hair care products. According to Theo, “healthy hair is beautiful hair, which made it is easy to decide to also carry L’Oreal’s INOA product, only available at select salons.”
Tryst Beauty operates under the credo “I Am, I Think, I Will, which is the basis of the Key Principle Ingredients for all of Theo’s products under the Tryst Beauty Banner: “My Spirit, My Hard Work, My Discipline, My Personal Legend.” The parent corporation, Tryst BRE, offers its products to salons and boutique outlets nationwide.
“Highland Park is ideally situated on the North Shore and as a town rich in fashion, hair, and cultural arts offerings, is the perfect locale for my premiere Salon and home-base for all Tryst BRE’s operations,” announces Theo. Tryst Beauty Salon and Spa is a division of Tryst BRE.
Theo’s business and educational philosophy is simple — motivated through on-site training, personal acknowledgment, respect, awareness and actualization — all emphasized in his products and work ethic.
A former national Creative and Educational Director for L’Oreal Professional, a division of L’Oreal USA, Theo has received global accolades for his groundbreaking educational seminars on hair coloring, cutting and styling, as well as for his business building and trend-spotting savvy. His articles have appeared in numerous magazines including Hair Color and Design, Estetica USA, Salon News and Modern Salon and Process.
Theo has been privileged to work with some of the top salons and stylists on an international and national level, including Frederick Fekkai; New York, NY, Gene Juarez; Seattle, WA, Toni & Guy; Dallas, TX and Antoine de Chez; Denver, CO, where he conducted intensive training sessions in using the newest hair color, cutting and styling innovations. Theo also has taken to the stage as a Professional platform artist at numerous trade shows throughout the country, sharing the spotlight with salon industry luminaries like Philip Wilson, Rowena Cutrozola, Leo Forsythe and Jennifer MacDougall. He began his US career under the tutelage of Alexander Zbinden, a protégé of the internationally renowned Alexandre de Paris. A native Australian, Theo calls Chicago home.
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