Clif Bar claims to launch first geo-location marketing campaign on twitter.
Tag: social media
Social business — a company’s move from a presence on social platforms to strategic engagement that supports business goals, fosters brand affinity and generates co-created value — is no small undertaking for corporations, but it is undoubtedly the direction in which top companies are heading
Facebook Adds COO Sandberg To Board, Naming First Woman Director By Brian Womack – Jun 25, 2012 8:01 PM CT Facebook Inc. (FB), facing criticism for a lack of diversity on its board, appointed Chief Operating Officer Sheryl Sandberg as its first female director. “Sheryl has been my partner in running Facebook,” Chief Executive Officer Mark Zuckerberg said in a statement […]
Mobile Marketing By the Numbers. The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.
On the eve of Facebook’s initial public offering, the markets are contemplating why auto manufacturer General Motorsdecided abruptly yesterday to terminate advertising on Facebook. WordStream, a provider of search engine marketing software and services, has released new research comparing the value of Facebook advertising to Google’s Display Network — the portion of Google’s advertising business that allows advertisers to place display ads on Google sites such as YouTube, Gmail, Blogger and over 2 million other websites, including popular news sites, blogs and other niche sites across the Internet, rather than alongside search results