Does Facebook Advertising Actually Work? New Research From WordStream on Facebook Ad Performance Offers Clues as to Why General Motors Stopped Advertising on Facebook — And Finds Google Has More To Offer Right Now.
On the eve of Facebook‘s initial public offering, the markets are contemplating why auto manufacturer General Motorsdecided abruptly yesterday to terminate advertising on Facebook. WordStream, a provider of search engine marketing software and services, has released new research comparing the value of Facebook advertising to Google‘s Display Network — the portion of Google’s advertising business that allows advertisers to place display ads on Google sites such as YouTube, Gmail, Blogger and over 2 million other websites, including popular news sites, blogs and other niche sites across the Internet, rather than alongside search results.Does Facebook Advertising Actually Work? New Research …on Facebook Ad Performance Offers Clues…—And Finds Google Has More To Offer Right Now.
