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Networking Matters. ROI Results

Make new friends, but keep the old – one is silver and the other hits GOLD!   Networking Matters. ROI Results NOVEMBER 5, 2014 POSTED IN ABBES SPARKS As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. How to network and capitalize on those […]

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Changing the World One Empowering Social Media Post at a Time

Originally posted in ABBE’S SPARKS for RFPalooza.com Empowering social media marketing can greatly affect change for social good initiatives. The inspiration for this week’s blog comes while in NYC at The 2014 Social Good Summit #2030NOW. There are many forms of social good and good in general;  even more marcom vehicles at our disposal to […]

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Key Thoughts of ALS Ice Bucket Challenge

Key Thoughts of the ALS Ice Bucket Challenge The Good, the Bad and the Ugly of Cause Marketing and Cross-Promotion I commend ALS for the success of its inadvertent ALS Ice Bucket ChallengeIce Bucket Challenge grassroots campaign. What started out as a single video plea from an afflicted ALS person first diagnosed with the disease at age 26, […]

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SOCIAL MEDIA IN THE NEWS

FROM SOCIAL TO SALE: FACEBOOK, TWITTER AND PINTEREST EXPAND INTO E-COMMERCE  Business  Monday, July 21st, 2014  Nicole Brown E-commerce is the next big frontier for social media companies. Here’s how Facebook, Twitter and Pinterest plan to own social sales. (more)

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Use 5 or More Social Networks? You’re a Better Employee

Social Media News from Mashable Chris Taylor Mashable 14 hours ago Hey, bosses who block employees from using social media at work: You’re doing it wrong.That’s one conclusion that can be drawn from new data on the workplace by Evolv, a startup that monitors hundreds of metrics from Fortune 500 companies. Not only has Evolv determined that […]

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Arts Education and Appreciation Lives On via Google New Series

Yes, every painting tells a story.  Well done Google to allow arts education and appreciation to live on via your newest creative venture. What a wonderful concept. Growing up in the New York City area, I was exposed at an early age to the arts and thus developed an appreciation for the masterful works and their […]

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Communicators Can Affect Political & Social Change in Gun Violence Issue

THREE NEWTON’S GO UNCOVERED EACH DAY: CAN COMMUNICATORS BRING CHANGE? (click this headline to see video) DOUG SIMON, President & CEO of D S SIMON PRODUCTIONS, wonders what those in the communication space can do to address the issue of gun violence. The horrors of the slaughter of innocent children and school personnel have understandably shocked the […]

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Power of Social Media to Create Change

How Arianna Huffington Uses The Powerful Potential Of Social Media To Create Change The Huffington Post founder talks about how the development of online tools has changed giving back. Arianna Huffington is the president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of 13 books including biographies of Picasso and […]

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Big Companies Are Adapting to Social Media Marketing

Big Companies Are Adapting to Social Media Marketing More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That’s quite a change from last year’s report, which found use of social media at big companies waning. The newest […]

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Northwestern Launches College Football’s First Social Media Hub

The Northwestern University football program takes the lead in social media, launching a social media homepage that brings together content and status updates from a number of networks for easy fan consumption. Northwestern Football Social Media Network appears to be the first of its kind in college football.