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Giftbiz Unwrapped Features Abbe Sparks This Week

        Giftbiz Unwrapped features Abbe Sparks this week on its podcast episode. Giftbiz gal host Sue Monhait interviews Abbe on all things ‘Sparks’ for business owners to know in the podcast episode 090. Beginning Monday, December 26, 2016, Abbe’s interview is available on soundcloud, itunes and google play. Listen to Abbe give the […]

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5 Tips to Increase Your Networking ROI

5 Tips to Increase Your Networking ROI JULY 16, 2015 POSTED IN ABBES SPARKS The importance of networking for a marketing communications professional can play an even more important role in ROI, if done correctly. As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. […]

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Booking it in the Digital Age

How Digital Publishing Can Work for You APRIL 2, 2015 POSTED IN ABBES SPARKS There has never been a more exciting time to promote an author and his/her new book then now in the digital age of social media. Yet, book promotion, as in any industry, is not without its challenges. Book marketing has changed […]

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Lawyering Up in the Social Media Age

Is Social Media a White Collar Crime? MARCH 5, 2015 ORIGINALLY POSTED IN ABBES SPARKS This week, I write to you from New Orleans, while attending the American Bar Association’s (ABA) Annual National Institute on White Collar Crime Conference, with over 1,250 criminal attorneys and criminal justice members in attendance. Today, I share my observations […]

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Live From NY, It’s Social Media Week

Live from New York, It’s Social Media Week FEBRUARY 25, 2015 POSTED IN ABBES SPARKS, Originally posted in ABBES SPARKS for RFPALOOZA I’m here in NY at Social Media Week (#SMWNYC) and the buzz is out of this world. #SMW15 takes place in February, June, September and November each year. In February, SMW is held simultaneously in […]

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Sponsorships, Sizzle and Sales

Originally Posted February 19, 2015 in ABBE’S SPARKS FOR RFPALOOZA   Sponsorship, Sizzle & Sales FEBRUARY 19, 2015 POSTED IN ABBES SPARKS Event and non-profit marketers know that their party is not complete unless they tie-in sponsors – whether for VIP gift bags, a much needed cash infusion or additional WOM and buzz.   Sponsorship is […]

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Hash-Tags Rule: The Glam, The Glitz, The Grammys®

Hashtag Heaven: The Glam, The Glitz, The Grammys FEBRUARY 12, 2015 ORIGINALLY POSTED IN ABBES SPARKS @ RFPALOOZA Today’s blog post comes straight from Los Angeles during Grammy® Week and the 57th Annual Grammy® Awards, where my heels have been firmly entrenched since last week. Last week, I shared thoughts on the trend ‘old school’ is […]

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Go Retro – Write Content – Be Viral

Throwback Thursday. Go Retro. Be Viral. JANUARY 15, 2015 ORIGINALLY POSTED IN ABBES SPARKS for RFPALOOZA Retro + Content is the New Feature Story. In honor of throwback Thursday, I remind you of a time when tools such as feature stories and advertorials were commonly used. Well, it’s 2015 now, so we must add the newest […]

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Who Got Sparked in 2014 by Abbe’s Sparks?

The Companies Sparked in the Blog                   The Blog Abbe’s Sparks covered the communications gamut in 2014 — from social media marketing and cross-promoting to crowdfunding, marcom, networking and more – commentary and examples of the best campaigns could be found in the social media darling’s blog. Here’s a […]

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Have Yourself a Merry Mobile Xmas

Be Socially Mobile this Holiday Season When Promoting Gift Shopping Originally posted in ABBE’S SPARKS @ RFPalooza.com Have Yourself a Merry Mobile Xmas NOVEMBER 12, 2014 POSTED IN ABBES SPARKS Inboxes across all devices are surely looking a lot like Christmas by now. Yes, Holiday marketing campaigns are upon us and in this ever increasingly crowded […]