Is Your Brand Ready For ‘Generation S’ (Screen)? Successful Brands Will Go to Where the Kids Are — Touch Screens. How will marketers, brands, retailers and publishers stay relevant to this audience that expects to transact nearly everything on a touch screen?…
Tag: social media marketing
FaceBooth.TV, the hottest new social media broadcasting platform, and social media marketing star Abbe Spark of Abbe Sparks Media Relations, LLC., announce their partnering together to bring real-time social media and social media marketing to new heights. Together, this synergistic partnership allows FaceBooth.TV to truly ignite the sparks and maximize awareness in real-time and post-time for your brand and/or event.
Clif Bar claims to launch first geo-location marketing campaign on twitter.
Social business — a company’s move from a presence on social platforms to strategic engagement that supports business goals, fosters brand affinity and generates co-created value — is no small undertaking for corporations, but it is undoubtedly the direction in which top companies are heading
Facebook Adds COO Sandberg To Board, Naming First Woman Director By Brian Womack – Jun 25, 2012 8:01 PM CT Facebook Inc. (FB), facing criticism for a lack of diversity on its board, appointed Chief Operating Officer Sheryl Sandberg as its first female director. “Sheryl has been my partner in running Facebook,” Chief Executive Officer Mark Zuckerberg said in a statement […]
Dan Rather urged PR professionals to recommit to working on behalf of the public’s best interest.
When public relations operates at its best, it is helping more than a client or corporation — it is helping the general public, said Rather, the keynote speaker during the PRSA New York Chapter’s 25th annual Big Apple Awards last night.
Mobile Marketing By the Numbers. The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.