Buzz words and mottos as 2030 Now and Global Citizen; social issues as Climate Change, Global Poverty and Gender Equality, and music as activism were front and center all last week in the city that never sleeps. Beginning with The Social Good Summit and UN Week and culminating with The Global Citizen Festival, one would […]
Tag: social change
The Grateful Dead Lives: A Lesson in Experiential Marketing Originally POSTED IN ABBES SPARKS JULY 2, 2015 The ultimate experiential marketer comes in the form of a rock ‘n roll band known as The Grateful Dead, who have been stimulating and inspiring feel-good emotions for their fans for 50 years. A marketing pioneer in creating the […]
How Arianna Huffington Uses The Powerful Potential Of Social Media To Create Change The Huffington Post founder talks about how the development of online tools has changed giving back. Arianna Huffington is the president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of 13 books including biographies of Picasso and […]