On the eve of Facebook’s initial public offering, the markets are contemplating why auto manufacturer General Motorsdecided abruptly yesterday to terminate advertising on Facebook. WordStream, a provider of search engine marketing software and services, has released new research comparing the value of Facebook advertising to Google’s Display Network — the portion of Google’s advertising business that allows advertisers to place display ads on Google sites such as YouTube, Gmail, Blogger and over 2 million other websites, including popular news sites, blogs and other niche sites across the Internet, rather than alongside search results
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