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A Revival: Cross-Promotion of Broadway Shows Proving Magical

Cinderella stages marketing magic Broadway show’s backers are having a ball with all the cross-promotions. BY THERESA AGOVINO @THERESAAGOVINOFEBRUARY 24, 2013 5:59 A.M. Robyn Goodman was immediately interested when approached about producing Rodgers + Hammerstein’s Cinderella on Broadway for the first time. Just thinking about the story’s romance and score made her giddy. And then, of course, there were […]

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FaceBooth.TV Ignites the Sparks with New Partnership Augmenting its Social Media Broadcasting Platform

FaceBooth.TV, the hottest new social media broadcasting platform, and social media marketing star Abbe Spark of Abbe Sparks Media Relations, LLC., announce their partnering together to bring real-time social media and social media marketing to new heights. Together, this synergistic partnership allows FaceBooth.TV to truly ignite the sparks and maximize awareness in real-time and post-time for your brand and/or event.

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Does Facebook Advertising Actually Work? New Research From WordStream on Facebook Ad Performance…Finds Google Has More To Offer Right Now?

On the eve of Facebook’s initial public offering, the markets are contemplating why auto manufacturer General Motorsdecided abruptly yesterday to terminate advertising on Facebook. WordStream, a provider of search engine marketing software and services, has released new research comparing the value of Facebook advertising to Google’s Display Network — the portion of Google’s advertising business that allows advertisers to place display ads on Google sites such as YouTube, Gmail, Blogger and over 2 million other websites, including popular news sites, blogs and other niche sites across the Internet, rather than alongside search results