In Memoriam: multi-Grammy award-winner Al Jarreau died today at the age of 76. Just days after announcing his retirement and on the day of music’s biggest night, comes a blow to his many family, friends, colleagues and fans across the globe. In his honor, we share one the all-time favorite love songs. Thank you Al […]
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Sponsorships, Sizzle and Sales
Originally Posted February 19, 2015 in ABBE’S SPARKS FOR RFPALOOZA Sponsorship, Sizzle & Sales FEBRUARY 19, 2015 POSTED IN ABBES SPARKS Event and non-profit marketers know that their party is not complete unless they tie-in sponsors – whether for VIP gift bags, a much needed cash infusion or additional WOM and buzz. Sponsorship is […]
Hashtag Heaven: The Glam, The Glitz, The Grammys FEBRUARY 12, 2015 ORIGINALLY POSTED IN ABBES SPARKS @ RFPALOOZA Today’s blog post comes straight from Los Angeles during Grammy® Week and the 57th Annual Grammy® Awards, where my heels have been firmly entrenched since last week. Last week, I shared thoughts on the trend ‘old school’ is […]