It’s all about that influence when it comes to building brand awareness, consumer engagement, fans and loyalty in today’s digital world. And, the key to long term success is the influencer and brand partnership. This theory was ever present last week at the New York Media Festival (NYME), hosted by Digital Media Wire. Leading influencers, executives, […]
Tag: digital media
Do You Know Your Suite Spot? APRIL 22, 2015 POSTED IN ABBES SPARKS I write to you from the PR Measurement Conference hosted by PR News at the prestigious National Press Club in our nation’s Capital. Public Relations practitioners — like their marketing counterparts – are on a constant quest to seek the optimal social listening, […]
Throwback Thursday. Go Retro. Be Viral. JANUARY 15, 2015 ORIGINALLY POSTED IN ABBES SPARKS for RFPALOOZA Retro + Content is the New Feature Story. In honor of throwback Thursday, I remind you of a time when tools such as feature stories and advertorials were commonly used. Well, it’s 2015 now, so we must add the newest […]
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Roger Ebert Lives On…
Today in Chicago is the public service for beloved film critic and media icon Roger Ebert, who will forever be a part of our lives. His many contributions and his legacy live on. This story by Mashable highlights Roger Ebert’s digital legacy. Click the headline below for the full story. Remembering Roger Ebert’s Digital […]