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Get Appy This Winter Season

Appy Holidays! The holidays are a time to help others. The best promotions do the same. As I write today’s blog entry from frozen Chicago where the high is 18 degrees, I can’t help but crave warmth via a burning fire, or hot soup and Chai Tea to fend off a guaranteed cold or illness. […]

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Powerful Messaging and Passion are Keys to Successful MarCom Campaigns

Originally posted in RFPalooza Other Stuff, Our Bloggers, Abbe’s Sparks   We are thrilled to share a new weekly blog post by Abbe Sparks Media Group principal, Abbe Sparks in RFPalooza’s Newsroom that appears every Wednesday, beginning today, September 16, 2014.  The blog title is simply called ‘ABBE’S SPARKS and offers her expertise and thoughts on all things […]

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Key Thoughts of ALS Ice Bucket Challenge

Key Thoughts of the ALS Ice Bucket Challenge The Good, the Bad and the Ugly of Cause Marketing and Cross-Promotion I commend ALS for the success of its inadvertent ALS Ice Bucket ChallengeIce Bucket Challenge grassroots campaign. What started out as a single video plea from an afflicted ALS person first diagnosed with the disease at age 26, […]

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A Revival: Cross-Promotion of Broadway Shows Proving Magical

Cinderella stages marketing magic Broadway show’s backers are having a ball with all the cross-promotions. BY THERESA AGOVINO @THERESAAGOVINOFEBRUARY 24, 2013 5:59 A.M. Robyn Goodman was immediately interested when approached about producing Rodgers + Hammerstein’s Cinderella on Broadway for the first time. Just thinking about the story’s romance and score made her giddy. And then, of course, there were […]