Posts Tagged AbbesSparks

The Suite Spot: The Value of PR in a Digital World

Do You Know Your Suite Spot? APRIL 22, 2015 POSTED IN ABBES SPARKS I write to you from the PR Measurement Conference hosted by PR News at the prestigious National Press Club in our nation’s Capital. Public Relations practitioners — like their marketing counterparts – are on a constant quest to seek the optimal social listening, […]

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Digital Luxury is a Diamond Gal’s Best Friend

Sitting in the Lap of Digital Luxury – A Jewelers Tale APRIL 12, 2015 POSTED IN ABBES SPARKS Luxury brands and their customers are a very discriminating and exclusive breed. In the ever-changing digital world, effective luxury marketers  need  to be on top of their technology game as well as consumer trends across all generations, especially […]

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Lawyering Up in the Social Media Age

Is Social Media a White Collar Crime? MARCH 5, 2015 ORIGINALLY POSTED IN ABBES SPARKS This week, I write to you from New Orleans, while attending the American Bar Association’s (ABA) Annual National Institute on White Collar Crime Conference, with over 1,250 criminal attorneys and criminal justice members in attendance. Today, I share my observations […]

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Hash-Tags Rule: The Glam, The Glitz, The Grammys®

Hashtag Heaven: The Glam, The Glitz, The Grammys FEBRUARY 12, 2015 ORIGINALLY POSTED IN ABBES SPARKS @ RFPALOOZA Today’s blog post comes straight from Los Angeles during Grammy® Week and the 57th Annual Grammy® Awards, where my heels have been firmly entrenched since last week. Last week, I shared thoughts on the trend ‘old school’ is […]

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Old School is The New Retro

Old School is New School JANUARY 28, 2015 ORIGINALLY POSTED IN ABBES SPARKS BY ABBE SPARKS   Americans fascination with the past is never-ending and savvy marketers and advertisers continue to capitalize on this trend. This Sunday, the Superbowl will air a slew of commercials heavily themed in ‘old school’. This week on CBS’s show […]

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Share the Love with a Car and a Cause

  Share the Love: A Car and a Cause JANUARY 7, 2015 POSTED IN ABBES SPARKS @ RFPALOOZA.COM The inspiration for today’s blog post comes from my personal car shopping experience in December 2014. Brands and charities forging marketing partnerships is commonplace today, and the auto industry is in the forefront of this trend. The end of […]

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Who Got Sparked in 2014 by Abbe’s Sparks?

The Companies Sparked in the Blog                   The Blog Abbe’s Sparks covered the communications gamut in 2014 — from social media marketing and cross-promoting to crowdfunding, marcom, networking and more – commentary and examples of the best campaigns could be found in the social media darling’s blog. Here’s a […]

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Posted in: Latest News, RFPalooza, Socially Sparked!

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