One Voice, Many Singers: A Chorus of Goodwill DECEMBER 17, 2014 ORIGINALLY POSTED IN ABBES SPARKS @ RFPALOOZA.COM The hottest trend in cause marketing for 2014 continues to be promotions utilizing multiple corporate partners. This year, several national nonprofits have demonstrated the power of collaboration for worthy causes such as hunger, domestic violence, anti-bullying, cancer and more. […]
Tag: Abbe’s Sparks
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Turn Black Friday into #GivingTuesday
Have a #Giving” Tuesday State of Mind This week in ABBE’S SPARKS blog post, she talks about joining the global celebration and giving back. Read on and learn more about how businesses, organizations, families, communities, states and countries are doing their part for #socialgood. ABBE’S SPARKS in RFPalooza.com Turn Black Friday into Giving Tuesday NOVEMBER 26, 2014 […]
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Get Appy This Winter Season
Appy Holidays! The holidays are a time to help others. The best promotions do the same. As I write today’s blog entry from frozen Chicago where the high is 18 degrees, I can’t help but crave warmth via a burning fire, or hot soup and Chai Tea to fend off a guaranteed cold or illness. […]
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Have Yourself a Merry Mobile Xmas
Be Socially Mobile this Holiday Season When Promoting Gift Shopping Originally posted in ABBE’S SPARKS @ RFPalooza.com Have Yourself a Merry Mobile Xmas NOVEMBER 12, 2014 POSTED IN ABBES SPARKS Inboxes across all devices are surely looking a lot like Christmas by now. Yes, Holiday marketing campaigns are upon us and in this ever increasingly crowded […]
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Networking Matters. ROI Results
Make new friends, but keep the old – one is silver and the other hits GOLD! Networking Matters. ROI Results NOVEMBER 5, 2014 POSTED IN ABBES SPARKS As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. How to network and capitalize on those […]
Crowdfunding + Social Media for Non-Profits Originally posted IN ‘ABBES SPARKS‘ at RFPalooza.com BY ROGER CHIOCCHI ON OCTOBER 29, 2014 Crowdfunding campaigns are now an essential tool in the fundraising arsenal to get a project or company off the concept stage and into launch mode. The success of a crowdfunding campaign is largely dependent on how it is […]
BY ROGER CHIOCCHI ON OCTOBER 8, 2014 POSTED IN ABBES SPARKS Curtain Up: Cross-Promotion for the Arts Good creative event marketing campaigns include cross-promotion as an effective tool to generate impactful messaging and maximum ticket sales for any opening night or event day. I personally find that when promoting an event […]
Originally posted September 30, 2014 by RFPalooza in ABBE’S SPARKS Connect the Dots… Get top ROI by igniting personal and professional connections: an invaluable media tool for event marketers. It’s a given that as marketing communications professionals, we are all extremely connected – after all – we are the mouthpieces to the world for our clients. […]