Abbe Sparks Media GroupThe Big Chill Part II: 5 Steps to Transform a Moment into a Movement AUGUST 6, 2015 POSTED IN ABBES SPARKS In honor of Throwback Thursday, I thought we’d do exactly that: throw it back to 2014 when we were all engrossed with the ALS Ice Bucket Challenge. The big news: it’s coming back. And […]
5 Tips to Increase Your Networking ROI JULY 16, 2015 POSTED IN ABBES SPARKS The importance of networking for a marketing communications professional can play an even more important role in ROI, if done correctly. As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. […]
5 Steps to Effective Self-Branding MAY 13, 2015 POSTED IN ABBES SPARKS Last week, I talked about finding time to brand your agency or self. (Branding Me: A Matter of Time) This week, I elaborate on self-branding by offering tips on how to compile a checklist for a small to medium-size agency’s and/or individual practitioner’s […]
Branding Me: A Matter of Time MAY 1, 2015 POSTED IN ABBES SPARKS Clients and Family First, What About Me, Me, Myself and I? – Promoting Thyself or Thy Agency Promoting and Branding yourself or your agency is essential to every marcom professional’s business –whether an individual practitioner oragency owner – from acquiring new accounts […]
How Digital Publishing Can Work for You APRIL 2, 2015 POSTED IN ABBES SPARKS There has never been a more exciting time to promote an author and his/her new book then now in the digital age of social media. Yet, book promotion, as in any industry, is not without its challenges. Book marketing has changed […]
Hip and Trendy? Not For Everyone MARCH 18, 2015 POSTED IN ABBES SPARKS Sponsorships and partnering with a host company for a conference, convention, meeting or show are integral parts of event marketing. Partnering with the right lodging and transportation companies can boost attendance to your event through discounted rates, quality service, notoriety of the […]
Live from New York, It’s Social Media Week FEBRUARY 25, 2015 POSTED IN ABBES SPARKS, Originally posted in ABBES SPARKS for RFPALOOZA I’m here in NY at Social Media Week (#SMWNYC) and the buzz is out of this world. #SMW15 takes place in February, June, September and November each year. In February, SMW is held simultaneously in […]
Originally Posted February 19, 2015 in ABBE’S SPARKS FOR RFPALOOZA Sponsorship, Sizzle & Sales FEBRUARY 19, 2015 POSTED IN ABBES SPARKS Event and non-profit marketers know that their party is not complete unless they tie-in sponsors – whether for VIP gift bags, a much needed cash infusion or additional WOM and buzz. Sponsorship is […]
Sports and Music. Kareem Abdul Jabar and Curtis Mayfield. What do they have in common? JANUARY 21, 2015 POSTED IN ABBES SPARKS FOR RFPALOOZA In Any Given Month… Cause Marketing Awareness months offer marketers and PR practitioner’s a huge business opportunity to boost sales. They have become a powerful marketing tool. Here’s how it works. Cause marketers […]
Throwback Thursday. Go Retro. Be Viral. JANUARY 15, 2015 ORIGINALLY POSTED IN ABBES SPARKS for RFPALOOZA Retro + Content is the New Feature Story. In honor of throwback Thursday, I remind you of a time when tools such as feature stories and advertorials were commonly used. Well, it’s 2015 now, so we must add the newest […]