Bitter Jester Battle’s Top Seven Winners to Play Navy Pier Concert

Highland Park, IL, July 17 – As part of their winnings for making the semi-final round at the 10th annual Bitter Jester Battle of the Bands teen music competition, the top seven winning bands from the Chicago area will perform in concert at the city’s legendary venue Navy Pier’s LandShark Beer Garden on July 26th from […]

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5 Tips to Increase Your Networking ROI

5 Tips to Increase Your Networking ROI JULY 16, 2015 POSTED IN ABBES SPARKS The importance of networking for a marketing communications professional can play an even more important role in ROI, if done correctly. As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. […]

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A Grateful Marketing Experience Wrapped in Red, White & Blue

The Grateful Dead Lives: A Lesson in Experiential Marketing Originally POSTED IN ABBES SPARKS JULY 2, 2015 The ultimate experiential marketer comes in the form of a rock ‘n roll band known as The Grateful Dead, who have been stimulating and inspiring feel-good emotions for their fans for 50 years.   A marketing pioneer in creating the […]

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5 Killer LiveStream Apps to Know

Live Video Streaming Via Social Media: 5 Killer Apps You Should Know About JUNE 17, 2015 POSTED IN ABBES SPARKS for RFPALOOZA Social video live mobile streaming is the current and most likely future darling in the social media fray as evident by the recent crop up of new social video mobile apps and live streaming […]

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The Broadway at Birdland Concert Series: the musical fable Merman’s Apprentice is Sold Out!

This just in! Broadway veteran Bill Nolte to replace Richard Kind. Stephen Cole and David Evans Broadway at Birdland concert version of “Merman’s Apprentice” Monday June 15th at 7:00 p.m. is sold out! The Broadway at Birdland Concert Series is proud to announce that Stephen Cole and David Evans musical fable, Merman’s Apprentice, is SOLD OUT.Due […]

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High School Bands Ready to Rock at 10th Annual Music Competition

For Immediate Release, June 3 Contact: Abbe Sparks, abbesparks@gmail.com, 224.567.9166   High School Bands Get Ready to Rock at 10th Annual Music Competition Bitter Jester Battle of the Bands Offers $20,000 in combined Cash and Prizes   Highland Park, IL, June 2 – High school bands throughout the Chicago area are gearing up for the […]

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Branding Yourself for Business Bliss

5 Steps to Effective Self-Branding MAY 13, 2015 POSTED IN ABBES SPARKS Last week, I talked about finding time to brand your agency or self. (Branding Me: A Matter of Time) This week, I elaborate on self-branding by offering tips on how to compile a checklist for a small to medium-size agency’s and/or individual practitioner’s […]

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Stealing Time to Self-Brand

Branding Me: A Matter of Time MAY 1, 2015 POSTED IN ABBES SPARKS Clients and Family First, What About Me, Me, Myself and I?  – Promoting Thyself or Thy Agency Promoting and Branding yourself or your agency is essential to every marcom professional’s business –whether an individual practitioner oragency owner – from acquiring new accounts […]

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The Suite Spot: The Value of PR in a Digital World

Do You Know Your Suite Spot? APRIL 22, 2015 POSTED IN ABBES SPARKS I write to you from the PR Measurement Conference hosted by PR News at the prestigious National Press Club in our nation’s Capital. Public Relations practitioners — like their marketing counterparts – are on a constant quest to seek the optimal social listening, […]

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NADP Names Abbe Silverberg Sparks a Distinguished Professional

Honored. Abbe Silverberg Sparks Named by NADP as a Distinguished Professional in her Field Sparks to be featured in upcoming 2015 issue of NADP’s Woman of Distinction Magazine New York, NY — “I am humbled and thrilled to be named by the National Association of Distinguished Professionals (NADP) as a Distinguished professional in my field.”  It […]

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