Baseball, Gaga, Classic Rock and Chicago Blues Hit Bleeker Street

    Gaga mania hit the west village last night as Lady Gaga returned to the place where it all began for her – The Bitter End – to perform six songs from her new album ‘Joanne’ (released at midnight). And, at the midnight hour, she treated the fans flooding Bleeker Street with more live […]

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Community Activism for Autism

  There is nothing more special than when a close-knit community rallies together for a friend or neighbor. That’s what happened Tuesday night on New York City’s Upper East Side (UES), where the local restaurant offered it’s space to UES residents and regulars Gail and David Siller benefiting autism  —  more specifically — The Anderson Center for Autism, […]

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Celebrate The International Day of the Girl

  Today we celebrate The International Day of The Girl. Did you know that there are 1.1 billion girls today that could be our future leaders and activists of tomorrow? For some, their dreams and potential are often stifled by discrimination, violence and lack of equal opportunities. The theme for this year’s International Day of the Girl […]

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Posted in: Awareness Months, Latest News, October Awareness, Socially Sparked!

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World Mental Health Day is Today

      Today is World Mental Health Day, held annually on October 10th around the globe. It’s a day devoted to mental health education, awareness and advocacy.  An annual awareness program brings attention to Mental Illness and its major effects on people’s lives worldwide. In the US, the day is tied to Mental Illness Awareness week. […]

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Posted in: Awareness Months, Latest News, October Awareness

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How VR is Rockin’ in the Real World

  Virtual Reality is popping up everywhere as is evident by the recent flurry of VR product launches by the leading technology companies, the multitude of media coverage on the subject and as media conferences add the category to their schedules. While it’s still way too early to determine how much of an impact the […]

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It’s all About that Influence in a Digital World

It’s all about that influence when it comes to building brand awareness, consumer engagement, fans and loyalty in today’s digital world. And, the key to long term success is the influencer and brand partnership. This theory was ever present last week at the New York Media Festival (NYME), hosted by Digital Media Wire. Leading influencers, executives, […]

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October Awareness Months 2016

October is the month for National Domestic Violence Awareness, National Bullying Prevention, National Breast Cancer Awareness and a slew of other equally important health and social issues that plague our society.  Support your cause and be an agent of change. Here’s the highlighted list for October 2016. National Domestic Violence Awareness Month           […]

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Posted in: Awareness Months, Latest News, October Awareness

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Oh Baby, Baby it’s a Wild World

Buzz words and mottos as 2030 Now and Global Citizen; social issues as Climate Change, Global Poverty and Gender Equality, and music as activism were front and center all last week in the city that never sleeps. Beginning with The Social Good Summit and UN Week and culminating with The Global Citizen Festival, one would […]

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The Chill of the Moment

The Big Chill Part II: 5 Steps to Transform a Moment into a Movement AUGUST 6, 2015 POSTED IN ABBES SPARKS In honor of Throwback Thursday, I thought we’d do exactly that: throw it back to 2014 when  we were all engrossed with the ALS Ice Bucket Challenge. The big news: it’s coming back. And […]

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Splendor in the Grass Roots

Splendor in the Grass Roots: How to Effectively Use Grass Roots Marketing JULY 24, 2015 POSTED IN ABBES SPARKS Sometimes, the best communications tool to optimize word of mouth and  increase your return on investment is to incorporate and implement tried and true marcom tactics  at the grass roots level. Coupled with modern day technology in the […]

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