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High School Bands Ready to Rock at 10th Annual Music Competition

For Immediate Release, June 3 Contact: Abbe Sparks, abbesparks@gmail.com, 224.567.9166   High School Bands Get Ready to Rock at 10th Annual Music Competition Bitter Jester Battle of the Bands Offers $20,000 in combined Cash and Prizes   Highland Park, IL, June 2 – High school bands throughout the Chicago area are gearing up for the […]

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Branding Yourself for Business Bliss

5 Steps to Effective Self-Branding MAY 13, 2015 POSTED IN ABBES SPARKS Last week, I talked about finding time to brand your agency or self. (Branding Me: A Matter of Time) This week, I elaborate on self-branding by offering tips on how to compile a checklist for a small to medium-size agency’s and/or individual practitioner’s […]

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Stealing Time to Self-Brand

Branding Me: A Matter of Time MAY 1, 2015 POSTED IN ABBES SPARKS Clients and Family First, What About Me, Me, Myself and I?  – Promoting Thyself or Thy Agency Promoting and Branding yourself or your agency is essential to every marcom professional’s business –whether an individual practitioner oragency owner – from acquiring new accounts […]

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The Suite Spot: The Value of PR in a Digital World

Do You Know Your Suite Spot? APRIL 22, 2015 POSTED IN ABBES SPARKS I write to you from the PR Measurement Conference hosted by PR News at the prestigious National Press Club in our nation’s Capital. Public Relations practitioners — like their marketing counterparts – are on a constant quest to seek the optimal social listening, […]

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NADP Names Abbe Silverberg Sparks a Distinguished Professional

Honored. Abbe Silverberg Sparks Named by NADP as a Distinguished Professional in her Field Sparks to be featured in upcoming 2015 issue of NADP’s Woman of Distinction Magazine New York, NY — “I am humbled and thrilled to be named by the National Association of Distinguished Professionals (NADP) as a Distinguished professional in my field.”  It […]

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Digital Luxury is a Diamond Gal’s Best Friend

Sitting in the Lap of Digital Luxury – A Jewelers Tale APRIL 12, 2015 POSTED IN ABBES SPARKS Luxury brands and their customers are a very discriminating and exclusive breed. In the ever-changing digital world, effective luxury marketers  need  to be on top of their technology game as well as consumer trends across all generations, especially […]

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Booking it in the Digital Age

How Digital Publishing Can Work for You APRIL 2, 2015 POSTED IN ABBES SPARKS There has never been a more exciting time to promote an author and his/her new book then now in the digital age of social media. Yet, book promotion, as in any industry, is not without its challenges. Book marketing has changed […]

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Do You Know Who Your Partner Is?

Hip and Trendy? Not For Everyone MARCH 18, 2015 POSTED IN ABBES SPARKS Sponsorships and partnering with a host company for a conference, convention, meeting or show are integral parts of event marketing.  Partnering with the right lodging and transportation companies can boost attendance to your event through discounted rates, quality service, notoriety of the […]

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Lawyering Up in the Social Media Age

Is Social Media a White Collar Crime? MARCH 5, 2015 ORIGINALLY POSTED IN ABBES SPARKS This week, I write to you from New Orleans, while attending the American Bar Association’s (ABA) Annual National Institute on White Collar Crime Conference, with over 1,250 criminal attorneys and criminal justice members in attendance. Today, I share my observations […]

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Live From NY, It’s Social Media Week

Live from New York, It’s Social Media Week FEBRUARY 25, 2015 POSTED IN ABBES SPARKS, Originally posted in ABBES SPARKS for RFPALOOZA I’m here in NY at Social Media Week (#SMWNYC) and the buzz is out of this world. #SMW15 takes place in February, June, September and November each year. In February, SMW is held simultaneously in […]