It’s all about that influence when it comes to building brand awareness, consumer engagement, fans and loyalty in today’s digital world. And, the key to long term success is the influencer and brand partnership. This theory was ever present last week at the New York Media Festival (NYME), hosted by Digital Media Wire. Leading influencers, executives, […]
Category: Latest News
October is the month for National Domestic Violence Awareness, National Bullying Prevention, National Breast Cancer Awareness and a slew of other equally important health and social issues that plague our society. Support your cause and be an agent of change. Here’s the highlighted list for October 2016. National Domestic Violence Awareness Month […]
Buzz words and mottos as 2030 Now and Global Citizen; social issues as Climate Change, Global Poverty and Gender Equality, and music as activism were front and center all last week in the city that never sleeps. Beginning with The Social Good Summit and UN Week and culminating with The Global Citizen Festival, one would […]
The Chill of the Moment
The Big Chill Part II: 5 Steps to Transform a Moment into a Movement AUGUST 6, 2015 POSTED IN ABBES SPARKS In honor of Throwback Thursday, I thought we’d do exactly that: throw it back to 2014 when we were all engrossed with the ALS Ice Bucket Challenge. The big news: it’s coming back. And […]
Splendor in the Grass Roots
Splendor in the Grass Roots: How to Effectively Use Grass Roots Marketing JULY 24, 2015 POSTED IN ABBES SPARKS Sometimes, the best communications tool to optimize word of mouth and increase your return on investment is to incorporate and implement tried and true marcom tactics at the grass roots level. Coupled with modern day technology in the […]
Highland Park, IL, July 17 – As part of their winnings for making the semi-final round at the 10th annual Bitter Jester Battle of the Bands teen music competition, the top seven winning bands from the Chicago area will perform in concert at the city’s legendary venue Navy Pier’s LandShark Beer Garden on July 26th from […]
5 Tips to Increase Your Networking ROI JULY 16, 2015 POSTED IN ABBES SPARKS The importance of networking for a marketing communications professional can play an even more important role in ROI, if done correctly. As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. […]
The Grateful Dead Lives: A Lesson in Experiential Marketing Originally POSTED IN ABBES SPARKS JULY 2, 2015 The ultimate experiential marketer comes in the form of a rock ‘n roll band known as The Grateful Dead, who have been stimulating and inspiring feel-good emotions for their fans for 50 years. A marketing pioneer in creating the […]
Live Video Streaming Via Social Media: 5 Killer Apps You Should Know About JUNE 17, 2015 POSTED IN ABBES SPARKS for RFPALOOZA Social video live mobile streaming is the current and most likely future darling in the social media fray as evident by the recent crop up of new social video mobile apps and live streaming […]
This just in! Broadway veteran Bill Nolte to replace Richard Kind. Stephen Cole and David Evans Broadway at Birdland concert version of “Merman’s Apprentice” Monday June 15th at 7:00 p.m. is sold out! The Broadway at Birdland Concert Series is proud to announce that Stephen Cole and David Evans musical fable, Merman’s Apprentice, is SOLD OUT.Due […]