More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That’s quite a change from last year’s report, which found use of social media at big companies waning.
The newest report, titled Social Media Surge by the 2012 Fortune 500, reveals that large companies are increasingly adopting the same social media tools that have been used extensively for years by smaller businesses and startups.
Social media engagement has long taken a back seat in the eyes of many big companies, and last year’s CMR report demonstrated a stall in adoption by all but the most progressive large companies. At that time I suggested that the big corporations could be rightly accused of neglect when it came to taking advantage of such valuable marketing tools.